A man is attempting to drink 2,000 pints in 200 days, but social media users are concerned about the challenge’s safety.
Jon May, 25, from Sheffield, has set himself the dubious task of drinking ten pints of beer for an average of 200 days, and is sharing his experience on TikTok.
Jon took on the immense challenge after hearing that one man challenged himself to drink 1,000 pints a year and predicted he could double that number in a shorter time frame, according to Shame.
Now, on day 191 of the challenge, Jon has spent a whopping £7,772 on cider and lager, but he claims the money would have been spent on alcohol anyway.
But the beer lover has left social media users concerned, with many questioning whether the experiment is healthy.
Jon May (pictured), 25, from Sheffield has sparked a debate online after sharing his mission: drink 2,000 pints in 200 days
Via TikTok, Jon answered a question from a viewer who asked for further clarification on why Jon wanted to take on the task.
He said: ‘I thought the best way I could try to put some money into the British economy was to drink a lot of alcohol.’
In addition to drinking the pints, the beer lover told Vice that he tracked his progress on a spreadsheet along the way.
“On the one hand you’re essentially killing your liver, and on the other hand you’re doing something somewhat impressive,” he added.
But despite drinking an average of ten pints a day, the 25-year-old claims he doesn’t suffer from hangovers.
In a later one video he said that while he “definitely doesn’t recommend” the challenge to others, it is “one of the best things I’ve ever done in my life.”
Since taking on the drinking challenge, Jon has left his full-time job to pursue TikTok fame, gaining nearly 80,000 followers on the platform.
Once the challenge is over, the beer lover has announced plans to move into reviewing beers for social media fans.
The beer lover must drink ten pints a day to successfully complete his challenge, which he is doing to ‘give some money to the British economy’.
While some followers give Jon “legend” status, others are concerned about his health and the amount of money he spends on the challenge.
Hundreds took to the comments section to cheer Jon on. One said: ‘I aspire to be you.’
A second user simply added: “Legend.”
A third wrote: ‘Keep up the good work.’
A fourth added: “Proud of you mate.”
However, other users took to the comments section to express their concerns. One said: ‘I would strongly advise you not to mate. It’s really not good.’
Users took to the comments section to share their thoughts on Jon’s mission, but viewers were divided
A second asked: ‘How can you afford that?’
A third wrote: ‘Alcoholism innit.’
Another said: ‘Five beers a day is crazy unless you drink like a 2 percent beer.’
It comes after British beer lovers were hit with a ‘double whammy’ of paying more to get the ‘same buzz’ as brewers reduce the strength of the drink – while saving millions of pounds in tax.
So how much is TOO much?
According to NHS recommendations, adults should drink no more than 14 units per week.
That’s fourteen shots of spirits or six pints of beer or one and a half bottles of wine.
They should also spread their drinking over three or more days to avoid binge eating.
The Centers for Disease Control and Prevention recommends that Americans drink no more than 14 standard alcoholic drinks per week for men and seven for women.
A standard alcoholic drink consists of 12 oz of 5 percent beer, 8 oz of 7 percent malt liquor, 5 oz of 12 percent wine, or 1.5 oz of spirits, including rum, gin, vodka or whiskey.
Drinking excessive amounts of alcohol for years has already been linked to a plethora of health problems, such as high blood pressure, the risk of stroke and a range of cancers.
For months, major producers have been reducing the strength of their lagers to save money, as the government prepares to increase alcohol taxes by more than 10 percent in August.
The move, dubbed ‘drinkflation’, means consumers have unknowingly bought weaker beer while being charged the same, or more, with Carlsberg today the latest brand to cut back on the alcohol content of its lager beers.
Now landlords have confronted the drink’s declining strength as they warned of a new financial ‘time bomb’ that could drive punters out of pubs, potentially leaving drinkers with no choice but to call off last-minute orders for one last time.
Ben Stanford, who runs the George and Dragon Inn in Much Wenlock, Shropshire, said: ‘It means customers are buying more products but they feel like they have been hit with a double whammy.’
According to the British Beer and Pub Association, the average price of a pint has risen by 12 per cent since 2021, despite popular brands such as Foster’s, Old Speckled Hen, Bishops Finger and Spitfire reducing their alcohol by volume (ABV).
Copenhagen-based brewer Carlsberg is cutting the strength of its Danish lager from 3.8 percent to 3.4 percent, the Telegraph reports.
By reducing the strength of its beer to below 3.5 percent, Carlsberg can benefit from a new lower tax on weaker drinks when alcohol duties change in August.
Currently, all beers above 2.6 percent pay a ‘general’ rate. However, the new change means that beer with a strength of 3.4 percent or less will pay £9.27 per liter of alcohol in the product, compared to £21.01 for beer between 3.5 and 8.5 percent.