Take a fresh look at your lifestyle.

TikTok and Instagram will take over the living room with the new smart TV from Samsung on CES

TikTok and Instagram take over the living room with Samsung’s new smart TV on CES, which automatically rotates vertically and horizontally to display phone videos

  • The Sero TV is synchronized with Samsung and Apple smartphones
  • It comes with a motorized stand that rotates between portrait and landscape
  • In portrait view, the screen shows videos from TikTok, Instagram and more
  • The TV is a 43-inch QLED screen with a 4.1-channel speaker system

Samsung has unveiled a new television that is being synchronized with a person’s smartphone, which alternates between portrait and landscape positions to accommodate content from apps such as TikTok and Instagram.

Samsung says the device, called Sero TV, was “designed for the mobile generation.”

“If we use our phones today, we almost always use them vertically,” said Grace Dolan of Samsung on the CES company keynote in Las Vegas.

Scroll down for video

The Samsung Sero TV is a new 43-inch QLED TV that can rotate between landscape and portrait position when synchronized with a smartphone, allowing users to seamlessly watch videos from TikTok and Instagram without black bars or cropping

The Samsung Sero TV is a new 43-inch QLED TV that can rotate between landscape and portrait position when synchronized with a smartphone, allowing users to seamlessly watch videos from TikTok and Instagram without black bars or cropping

“The Sero, which means vertical in Korean, is made to meet this need.”

The Sero offers a 43-inch QLED screen that comes with a motorized stand that seamlessly rotates the screen as soon as any smartphone that is synchronized with the TV operating system switches from landscape to portrait.

The Sero works with Samsung’s Galaxy series of smartphones and also supports Apple AirPlay 2, so iPhone connectivity.

The screen is permanently attached to the motorized standard, so that it is not possible to detach and mount walls, according to a CNET report.

On the positive side, the extra space offered by the stand has allowed the company to record a 4.1-channel 60W speaker system that delivers significantly higher audio quality than most other comparable televisions.

The Sero TV connects to Samsung's Galaxy range of smartphones and also supports Apple's AirPlay 2 for iPhone connectivity

The Sero TV connects to Samsung's Galaxy range of smartphones and also supports Apple's AirPlay 2 for iPhone connectivity

The Sero TV connects to Samsung’s Galaxy range of smartphones and also supports Apple’s AirPlay 2 for iPhone connectivity

The Sero TV is currently available in Korea for a retail price of approximately $ 1,600, and Samsung says the TV will arrive in North America in the second half of 2020

The Sero TV is currently available in Korea for a retail price of approximately $ 1,600, and Samsung says the TV will arrive in North America in the second half of 2020

The Sero TV is currently available in Korea for a retail price of approximately $ 1,600, and Samsung says the TV will arrive in North America in the second half of 2020

The Sero TV also offers an environment mode that displays photos or continuous background videos from a fireplace or a glittering disco ball to determine the mood for people who prefer to be alone with their phones.

There is also an option that allows the TV to simulate a phone lock screen, with time and weather simply displayed against a flat colored background.

The Sero TV is already on the market in Korea, where it is sold for around $ 1,600 (or 1.9 million won), and Samsung says it plans to bring it to the US in the second half of 2020.

.