When you walk through the doors of a Costco warehouse and flash your membership card, you enter a relative one-stop shop where you can find almost anything on your shopping list. If freshly baked cookies and giant peanut butter buckets being on your list means you don’t have to go to another store to buy the treadmill or computer you need for your home gym or office.
Now another beloved supermarket chain is leaning towards this kind of all-inclusive shopping experience. In fact, you might just think you’ve forgotten your membership card when you get the brand new . walks in Hy-Vee in Grimes, Iowa, on Sept. 14.
Hy-Vee is adding in-store fitness equipment showrooms in some of its locations, meaning you can view and test new products just a few feet away from the items on your shopping list. Additional showrooms are planned in other locations by the end of 2021 for those who do not live nearby. Hy-Vee currently has 240 stores in eight states, including Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.
The push to make Hy-Vee a Costco-ish one-stop-shop for all things household is made possible through a partnership with Johnson Fitness&Wellness, the largest specialty fitness retailer in the US, according to a press release.
“Our new partnership with Johnson Fitness&Wellness allows us to diversify and expand our current health offerings to provide our customers with all the tools they need to lead healthy lifestyles,” said Randy Edeker, the president and CEO from Hy Vee.
The types of machines available for testing include treadmills, exercise bikes, elliptical machines, and more. Other amenities available in the new store in Iowa include a Wahlburgers, a nail salon and even shoes courtesy of DSW. Is it just us or the only thing that seems to be missing is a food court and tire center?
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