This Korean AirPods ad makes me jealous of international case options

Apple has a new one AirPods advertisement in Korea that shows a nice side of the popular wireless headphones that the company hasn't really focused on yet: the potential to customize your AirPods by adding a fun, colorful case. There is a wide variety of cases to see that are modeled on BTS BT21 Line characters, Kakao Friends mascots and more.

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It is not clear whether Apple uses the advertisement to present a number of cases that third parties are offering in Asia or whether this is a prelude to selling (or even designing its own) AirPods cases in its own stores, but it's definitely a nice look.

AirPods cases are not new – there are many options, including the obvious best case, making them a fidget spinner – but Apple does not sell them directly. As my colleague Dami Lee points out, AirPods cases are much more popular in countries such as South Korea, where this advertisement happens to be displayed. There are creative knitted designs, keyhole holes for accessories and more.

However, jealous owners of US AirPods are not completely left out: many of these cases are available on Amazon or eBay, although you may pay a little extra for shipping.

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