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This is why some Coles customers are receiving surprise gift cards and bonus FlyBuys points

Hundreds of Coles shoppers receive $100 surprise coupons in the mail for no apparent reason: ‘This is the best letter I’ve ever received’

  • Coles rewards loyal shoppers with surprise gift cards and FlyBuys points
  • Some customers have found an unexpected $100 gift card in their mailbox
  • While others have received 10,000 FlyBuys points, equivalent to $50 to spend in-store
  • Ten lucky customers will receive one million FlyBuys points, equivalent to $5,000

Australian shoppers have found $100 Coles vouchers in their mailbox as the supermarket wants to reward its most loyal customers.

Social media is awash with happy customers sharing their unexpected gift cards and bonus FlyBuys points.

Wow, I got this in the mail today! Anyone else have one?’ one woman wrote in a post on the popular Facebook group, while another said: ‘Received a beautiful, very welcome surprise in the mailbox!’

Hundreds of Coles customers across Australia have received $100 gift cards and bonus FlyBuys points as the supermarket rewards its most loyal customers

Hundreds of Coles customers across Australia have received $100 gift cards and bonus FlyBuys points as the supermarket rewards its most loyal customers

Social media is awash with happy customers sharing their unexpected gift cards and bonus FlyBuys points

Social media is awash with happy customers sharing their unexpected gift cards and bonus FlyBuys points

The posts sparked hundreds of excited reactions with people sharing the surprise rewards they’d received, while others said they were eagerly waiting to see if they’d get anything too.

“I got a bonus of 10,000 points last week, which was great, email was worded exactly like that letter,” said one mother.

‘Congratulations, that’s great. It will help immensely with the cost of groceries right now. I think everyone has one except me. I see these all over Facebook today,” wrote another.

Coles confirmed that it rewards its most loyal FlyBuys members, but it is not just vouchers that are given away, but also bonus points.

Up to one million FlyBuys bonus points are applied for ten customers when they scan their card at the register.

Shopper Julie Sandstrom hit the jackpot at her local Coles in Penrith and received the 1 million points, which is the equivalent of $5,000 for her to spend in the shop.

Julie Sandstrom was one of ten lucky customers to receive 1 million bonus FlyBuys points at her local Penrith Coles, equivalent to $5,000 for her to spend at the store

Julie Sandstrom was one of ten lucky customers to receive 1 million bonus FlyBuys points at her local Penrith Coles, equivalent to $5,000 for her to spend at the store

Others may find an email in their inbox saying they’ve won an additional 10,000 FlyBuys points that will be activated at checkout at their next store, equivalent to $50 dollars redeemable in-store.

Lisa Ronson, Coles chief marketing officer, said the gifts show appreciation to shoppers who have stuck with the retailer and have more surprises in store throughout the year.

“We thank our loyal Flybuys members for their continued support of our team, suppliers and community partners over the years,” she said.

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