HBO Max, AT & T & # 39; s upcoming $ 15 monthly streaming video service, is nothing like its HBO Now counterpart.
Here is a short tour:
AT&T and WarnerMedia today demonstrated the first look at the product interface at a special investor event, where Andy Forssell, executive vice president and general manager, highlighted the importance of human curation rather than simply relying on algorithms such as Netflix and other competitors. That is why the "Recommended by people" function of HBO, something that the company rolled out earlier this year, gets a big lift for HBO Max. Celebrities now have pages where they can state their own recommendations. HBO Max customers can then use that recommendation pages to select a movie or TV show directly from that celebrity's profile.
A new feature, called "highlight," is designed to help people not to worry about browsing an app to choose something to view. Users spend about nine minutes scrolling through options and HBO Max is designed to break that. Highlights, as seen in the photo below, have been compiled and packaged together to offer subscribers more specific choices. For example, friends has flagged packages based on celebrity celebrities, in case customers specifically want to watch the Brad Pitt episode again.
HBO Max also offers a shared viewing experience, one where you can create a combined shared account with other people you're watching, to improve the kind of recommendations that each of you could see individually. With other streaming services, sharing an account can often lead to strange recommendations; HBO says it has added the function because of those concerns.
HBO Max offers podcasts based on certain shows (HBO & # 39; s) Chernobyl was used in the example). These podcasts exist in the app and can be listened to on the move. Those podcasts will also lead to suggested recommendations based on the show the podcast is talking about.
Company executives talked about how integral having an easy-to-use interface and sleek appearance will be for the success of HBO Max. Netflix initially set the tone for what a streaming service should look and feel like, although Apple TV Plus and Disney + have since offered their own unique ideas about the layout of the titles. The edge had the opportunity to go hands-on with Disney + during the company's bi-annual D23 fan convention in Anaheim and noted that although it was elegant and sleepy, it also felt empty. We wrote at the time:
The biggest advantage of going hands-on with Disney + is that it feels familiar. Between Netflix and Hulu (not to mention the numerous niche services), streaming users have become accustomed to a fairly standardized interface and a range of functions on streaming platforms. While the streaming wars are warming up – while WarnerMedia & HBO Max, NBCUniversal and even Apple are preparing to launch their own streaming services – it feels like the user experience will be one of the biggest factors in determining who apart from price and content comes out on top.
Apple TV + does not have the same catalog of movies and TV shows that HBO Max and Disney + will launch with, so instead it focuses on its limited series, but HBO Max launches with more than 10,000 titles, including Max Originals, past Warner Media titles and licensed series like the whole South Park catalog and the Studio Ghibli collection of animation films.
The new HBO streaming service aims to focus half of its programming on young millennials, and the other half split between family entertainment and adult series.
HBO Max will be launched in 2020.