This BLUE Ferrari F40 has just been sold for a record price

Record-breaking BLUE Stallion: This rare 1989 Ferrari F40 is the first engine to sell for over £1million on an online classic car auction platform in the UK

  • The car has been sold by UK online auction platform The Market for £1,000,500 to set a new European record
  • All 1,311 Ferrari F40s built between 1987 and 1992 were red, although this one has been in three different shades
  • Sprayed white in 2010 and painted blue when purchased by the previous owner in 2014
  • The Aqua Metallic is actually based on a Porsche color and the car has the license plate ‘F40 BLU’

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Ferrari F40s are super rare. But blue Ferrari F40s are like gold dust. That’s because – officially – all 1,311 that left the Maranello factory between 1987 and 1992 were painted red.

However, this unique specimen is blue. And not just any shade of blue. It’s actually based on a Porsche color, which is enough to make any Tifosi member scoff.

This month the eye-catching F40 was auctioned with The Market and with a retail price of £1,000,500 it is the first seven-figure car to be sold on an online collectible model platform in Europe.

It’s the latest example of the booming online classic car market, with collectors now pushing a button on their laptops instead of holding up a paddle in auction rooms to get their hands on the models they want.

The record-breaking blue stallion: This 1989 Ferrari F40 sold for over £1 million earlier this month. Because the first car sold by a specialized online collectors auction platform exceeded seven figures cijfers

While records show that only red Ferrari F40s were built, a handful of them were believed to have been painted yellow and black – and the Sultan of Brunei certainly sent some of the copies in his 11-strong collection of F40s back to be repainted.

However, tracking down a non-Rosso Corsa red is like looking for a needle in a haystack these days.

Aside from perhaps the most famous – certainly the most photographed – non-red F40 of them all, this is this record example.

That’s because it has become something of a global social media star thanks to its ultra-rare blue livery and influencer owner, Sam Moores, who is a freelance photographer, creator of the popular Car Chat podcast and has nearly 67,000 followers on Instagram.

When this particular example left the factory in 1989, it was red, as it remained for two decades.

All 1,311 Ferrari F40s produced at Maranello between 1987 and 1992 came off the assembly line in Rosso Corsa Red
However, this is perhaps the most famous - at least in the UK - example in a different tone

All 1,311 Ferrari F40s produced at Maranello between 1987 and 1992 came off the line in Rosso Corsa Red. However, this is perhaps the most famous – at least in the UK – example in a different tone

It was repainted in 2014 in Aqua Blue metallic paint - which is officially a Porsche color often seen on the German brand's 911

It was repainted in 2014 in Aqua Blue metallic paint – which is officially a Porsche color often seen on the German brand’s 911

The F40 was sold by The Market, which was recently bought by the renowned auction house Bonhams

The F40 was sold by The Market, which was recently bought by the renowned auction house Bonhams

It was shipped to Japan in 2004 after being bought by famed tuners Liberty Walk and in 2010 it was converted to LM specification by the company and painted white.

Four years later, Joe Macari Performance Cars in London acquired the car and put it up for sale.

Moores bought the F40, but on the understanding that it would be stripped, rebuilt to factory specifications and changed to Aqua Blue metallic paint – which is officially a Porsche color often seen on the German marque’s 911.

Ferrari F40: Will it fit in my garage (if I have £1 million)?

Production: 1987-1992

Manufactured: Maranello, Italy

Built volume: 1,311

Engine: 2.9-litre twin-turbo V8 petrol

Gear box: 5-speed manual transmission

Motive: rear-wheel drive

Flow: 478 hp

Top speed: 201 mph

Acceleration 0-100 km/h: 4.1 seconds

Length: 4,430mm

Width: 1,981 mm

Height: 1130mm

Weight: 1,250 kg (unladen)

Fuel economy: 19mpg (combined)

This example of the F40 was shipped to Japan in 2004 after being bought by famed tuner Liberty Walk and in 2010 it was converted by the company to LM specification and painted white

This example of the F40 was shipped to Japan in 2004 after being bought by famed tuner Liberty Walk and in 2010 it was converted by the company to LM specification and painted white

In 2014, Joe Macari Performance Cars in London acquired the car and put it up for sale.  It was bought by influencer, Sam Moores

In 2014, Joe Macari Performance Cars in London acquired the car and put it up for sale. It was bought by influencer, Sam Moores

The car was listed on The Market – one of the thriving auction websites specializing in the sale of collectors’ cars – just over a week ago, where it reached a staggering seven figure figure after seven days of bidding.

The Classiche certified F40 was offered to the highest online bidder with only 16,000 miles on the odometer and a private license plate ‘F40 BLU’.

The hammer fell after a four-sided bidding war pushed the price above £1million in the final hour of the sale – the first car to achieve such a figure on a specialist online platform.

When purchasing the F40 in 2014, Moores asked the London-based exotic car salesman to strip it down, rebuild it to factory specs and change the color to Aqua Blue metallic paint - enough to spot a Tifosi member

When purchasing the F40 in 2014, Moores asked the London-based exotic car salesman to strip it down, rebuild it to factory specs and change the color to Aqua Blue metallic paint – enough to spot a Tifosi member

The car has only 16,000 miles on the odometer and was sold with the personalized license plate 'F40 BLU'

Powered by a ferocious twin-turbocharged 2.9-litre V8, the F40 is arguably the most iconic model of the modern Ferrari era.  It has a top speed of 201mph

The car has only 16,000 miles on the odometer and was sold with the personalized license plate ‘F40 BLU’. Powered by a ferocious twin-turbocharged 2.9-litre V8, the F40 is arguably the most iconic model of the modern Ferrari era. It has a top speed of 201mph

Tristan Judge, director of The Market by Bonhams, said: “We are delighted with this result. Not surprisingly, the F40 has been the subject of much attention and activity, with 15 bidders submitting a total of 128 bids.

“This car was one of the few blue ones that existed and while many collectors prefer tradition, such as a Ferrari in red, this sale indicates that there is a younger generation of serious collectors who appreciate something different.

The Market was bought by Bonhams in April of this year, with the esteemed auction house identifying the value of having an online-only operation in addition to its live sales portfolio.

Founded in Oxfordshire in 2016, The Market – alongside rival platform ‘Collecting Cars’ – has taken the industry by storm.

In 2020, the company sold vehicles worth a total of £13 million and increased its turnover by almost 300 per cent compared to 2019.

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