The taco chain just released Del Yeah! Rewards, a new points-based program that continues to deliver with the increased use of the Del Taco mobile app – customers can expect to unlock new offers, rewards and experiences. The program consists of four levels: Queso, Scorcho, Inferno and Epic, each of which is filled with special rewards, challenges, badges, surprises and delights, exclusive events or experiences and more. The higher the level, the more points are earned for every dollar spent – from 8 to 12.
Once enough points are accumulated, guests can redeem them for offers ranging from Small French Fries to an Epic Combo Meal.
And there are plenty of other freebies out there. Those who join Del Yeah! is immediately rewarded with two free tacos and starts earning points right away. All members are also eligible for a free daily cup of coffee before 11am and a birthday gift.
Members in the top three can also access quarterly free food bonuses such as 3 Layer Queso Nachos, Chips&Guac or Chips&Queso, and Epic Burritos. And the benefits only get better as they move up.
“At Del, it has always been a critical part of who we are as a brand to ensure that our customers leave our restaurants feeling satisfied and valued, so it was essential for us to capture this in the design of the new Del Yeah! Rewards app,” said Erin Levzow, Del Taco’s Vice President of Marketing Technology. “As with any relationship, the more you put into it, the more you get out of it, which is exactly the approach we’ve taken here. Each time the app is used, our guests invest their hard-earned money and time in Del Taco and for that, we want to thank them by giving them food and exclusive experiences as they spend more time with us.”
You can sign up for the Del Taco loyalty program here.
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