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Thinking differently about Apple AI

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Thinking differently about Apple AI

Apple executives used keynote at this week’s annual WWDC developer conference to introduce all the AI ​​capabilities coming to iPhones, iPads and Macs. The team showed how generative tools will help users write emails, clean up photos of the iPhone, illustrate presentations and create custom emoji characters.

Adding AI to everything is normal in 2024, as all the big tech companies have been loading their software with similar generative features. But Apple is late to this particular party. The company has been perceived as being “behind” in generative AI, as OpenAI, Microsoft, Google, and a slew of startups have already made massive strides. But is Apple really behind? And what makes Apple’s AI, cheekily called Apple Intelligence, different?

This week, we welcome WIRED senior writer Will Knight to the show to talk about Apple Intelligence, the new Siri, and how Apple is trying to differentiate itself in the AI ​​race.

Show notes

Read Will’s new story on the launch of Apple Intelligence and his news analysis on how Apple will need to make sure its AI doesn’t disappoint, annoy or offend iPhone users. Read Boone Ashworth’s summary of everything Apple announced at WWDC. Lauren tells us why Apple’s AI game is also the best option to get you to upgrade your iPhone. Julian Chokkattu has a complete overview of all the AI ​​features coming to iOS. Read all of our WWDC coverage.


Will recommends the Self-generation Multi-agent conversational framework. Mike recommends Klean Kanteen’s Uploaded food box. Lauren recommends the Lunya Washable Silk Sleeping Mask.

Will Knight can be found at X@gentleman. Lauren Goode is @laurengoode. Michael Calore is @snack fight. Bling the main hotline at @gadget lab. The show is produced by Boone Ashworth (@booneashworth). Our musical theme is Solar keys.

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