The biggest marketing strategy for a firm is to have a delicate and smart website. Therefore, website layout and structure needs to be designed aesthetically pleasing, and that is the part where you should consider hiring the best web designer in New York.
Web design basically shows the way a website appears on the internet. The web designer is responsible for the appearance and layout of the site. In some cases, they also manage the content.
The appearance, in this context, relates to the font and images used apart from the colors. Layout, on the other hand, refers to the way information is categorized and structured.
Among the entire mentioned web designing tools, the most important one is the grid.
Grids and its Importance
Grid is the basic structure of your website that a user has to adapt to. It is an asymmetrical division of the layout of your website in different forms of axes.
The purpose of Grids in web designing is to design a structured framework for your website according to the client and brand requirement to enhance beauty. Grids help in organizing a website. They basically define a set of fixed units of measurements. These units are responsible for defining the spacing, sizing and alignment of the design.
Key Factors in Grid Designing
Grid structure is estimating the size, shape and complexity of a grid layout. The grid structure can be divided into 3 important grid designing styles:
Columns are vertical sections in a grid to resonate a taller appearance of the website. These ‘building blocks’ sizes can be adjusted according to the designer specification,
A row is dividing the layout into horizontal sections to make a broader appearance of the website.
The module is the most important grid-like structure used in web designing. Modules are the unit of space where the rows and columns intersect. Modules are designed for text, buttons and image placement.
Gutters are the spaces originated by designing columns and rows.
Margins are the outer edges/ boundary lines of a grid.
Right Grid Layout for Right Content
Selecting a grid layout can be very complex. No doubt, knowing the essential grid structure tools might help you find the right grid layout, but it’s hard to select according to website content.
From these grid structures: Columns, Rows, modular, margins and gutters, designers can design a very smart layout to suit a particular website. For instance, divided columns or rows are used to handle pricing or packages pages. However, divided rows are not a suitable option as the design looks cheap. On the other hand, a simple rectangular block grid can be used for single posts or the perfect symmetrical choice: Modular Grid, the most modern web designing choice, is perfect for e-commerce websites. If a website requires a gallery or product information, a modular grid is your go-to choice.
The last option is the hierarchical grid. This layout type does not originate from the grid structure. This freestyle, aesthetically pleasing layout is the perfect choice for fashion bloggers and websites.
Size Adjustment to Screens
The website design should be adjustable to every screen it’s been accessed from, including T.V, laptop, tablets or mobile phones.
This term ‘Golden Ratio’ is well known among all photographers. If you ever went to a crop selection window on your mobile phones, you will come across different frame adjustment sizes like 5×5, 8×7 and so onwards. In all of the respective ratios, the golden ratio is a rectangle that has a length 1.6180 times the width. This implies that if the width is 100px, the length needs to be 161.80px.
Simply put, Golden Ratio is a designing technique used by designers to evaluate and examine the way they can divide the horizontal space they are available with. This also helps them to know how much space they can allocate for each element.
Rule of the Third
Another common photography term, ‘Rule of the Third’ is a smart technique that designs the space into third columns and rows to attain a visually balanced grid layout and image placement. Do keep in note, this technique divides the space into 9 modules with 3 columns and 3 rows intersection.
This feature is accessible in your iPhones too. Have a look at it. The concept behind this tool is to place the object of interest on ‘Thirds’ of an image to draw user attention. By third, it means placing the object into the third row or third column or third module or third gutter irrespective of its starting column or row or module from any point.
Paying attention to the grid design is also important from an SEO perspective. The SEO agency you have hired will only be able to perform as per your expectations if your website is optimally designed.