Image: Microsoft
Seeing an exclamation point online or within Windows is generally trigger for alarm. It’s a call to action, to do somethingIn future variations of Windows 11, Microsoft is going to utilize it to flag brand-new functions in the Start menu that it desires you to utilize.
And they’re certainly taking place.
On Tuesday, Microsoft revealed Windows 11 Build 22621.1483 for its Windows Insider program. The crucial brand-new function? Alerts for Microsoft accounts in the Start menu.
“This upgrade presents alerts for Microsoft accounts in the Start menu,” Microsoft composed in a article“This is just readily available to a little audience today. It will release more broadly in the coming months. Some gadgets may see various visual treatments as we collect feedback.”

If this sounds familiar, it should. Last November, Windows testers started seeing these Windows advertisements and notices in an earlier develop. 2 things stand out. Microsoft is actively stating that these brand-new advertisements will release “more broadly in the coming months.” This brand-new “function” was launched as part of the Windows 11 Insider Release Preview channel.
For those who are not familiar with Microsoft’s beta program (and here’s how to sign up with the Windows Insider program, if you’re interested), the Dev Channel is where Microsoft tests code and includes that might get here in the steady variation of Windows 11. The Release Preview Channel is the last screening stage for experimenting with brand-new functions and anything that debuts there will certainly ship in a future of Windows 11, according to Microsoft’s screening channels. Yes, you’re going to see advertisements in your Start menu.
What makes this so shocking is that it waters down the power of the exclamation point. Yes, we reside in a world where whatever is “impressive” and individuals are “eliminating it” by purchasing grapes at a discount rate instead of the complete cost. An alert must be an alert, not an invite. While Start advertisements might be a brand-new function (though Windows advertisements, regretfully, aren’t) we can hope that they’re seldom, if ever, utilized.