There are rumors that the popular Coles Little Shop campaign might go to the stores again in July.
Coles launched Little Shop in July last year, with 30 iconic house brands such as Vegemite, Nutella, Tim Tams and Weet-Bix, all shrunk to mini collectables.
At least two insiders have informed separately New food idea that the hugely successful promotion will come back to the supermarket giant.
There are rumors that the popular Coles Little Shop campaign might go to the stores again in July
Coles launched Little Shop in July last year, with 30 iconic house brands such as Vegemite, Nutella, Tim Tams and Weet-Bix all reduced to mini collectables
One fan even claimed that the popular figures will be back at the end of July, with a whole new range for shoppers.
While Coles still has to confirm the rumors, many enthusiastic customers are excited that they are coming back.
The promotion ran for two months in 2018 and was even extended due to the huge response from shoppers across the country.
Shoppers received a collector's item for every $ 30 they spent in the store, which they then bought from the sacks of blind bags.
The campaign was a nationwide craze with families begging people to trade minis with them on social media. Complete sets reached up to $ 1000 on Gumtree.
Even after the campaign was packed, hundreds of exchange pages & # 39; s appeared on social media with parents desperately looking for finds.
The campaign brought people from all over the world together with one mother who wrote a moving tribute to a co-collector online.
& # 39; I was just completely blown away by a very nice and friendly lady who I have done private exchange several times now & # 39 ;, she wrote on the Facebook page of Coles Little Shop Collectibles.
One of the fans even claimed that the popular figurines will be back at the end of July, with a whole new range for shoppers
While Coles still has to confirm whether the rumors are true, many enthusiastic fans are happy to be back
& # 39; She came just half an hour ago to pick up the last 4 minis I had here for her. She then handed me a bag with her unwanted Minis and asked if I was sorry to go to her car with her because she had something for me. & # 39;
& # 39; She gave me the most beautiful, colorful bunch of flowers, gave me a big hug and thanked me for helping her … I felt so overwhelmed that it brought tears to my eyes. & # 39;
Some private groups have more than 25,000 members who work to buy, sell, and trade cute collectables.
Meanwhile, an expert named the Little Shop promotion as & # 39; one of the largest retail marketing campaigns ever & # 39 ;.
The promotion ran for two months in 2018 and was even extended due to the huge response from shoppers across the country
Julie Wrobel, managing director of the branding and communication studio Algo Mas, made the courageous claim written for the first person for Mumbrella.
& # 39; Last week I bought two Snickers bars on the Coles checkout to raise my $ 57.80 store to more than $ 60, so I would qualify for two Little Shop packages instead of one. I don't even like Snickers, & Mrs. Wrobel wrote.
She said that the ingenious idea of making the branding visible on the plastic toy created immediate brand loyalty. She also praised the extensive reach of the campaign.
& # 39; The Coles Little Shop campaign has, organically speaking, created a secondary market for swap meetings and recess-time trade-offs, & # 39; she said.
During the campaign, and when Coles recognized the growing hype, they held & # 39; swap days & # 39; in the store for customers to trade their collectibles.
Thousands of events turned out to be in more than 45 stores across the country hoping to complete their collections.
Daily Mail Australia has contacted Coles for comments.
Shoppers received a collector's item for every $ 30 they spent in the store, which they then bought from the bag at the checkout from blind bags
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