The next x Games can add competitive gaming to its roster of extreme sports and can even stream on YouTube and Twitch. In a press releaseMSP Sports Capital announced that it has acquired a majority stake in X Games from ESPN and brought on board CEO Steven Flisler, who was once Twitch’s vice president of original content and executive producer of Twitch Rivals.
In a statement to The edgeFlisler says he “can’t share the plans yet,” but the company is “excited to integrate competitive gaming into the X Games brand, especially during our live events.”
“We can’t wait to interact with ‘chat’ on Twitch and YouTube”
The company also hints at a new way to watch the event live online, particularly on Twitch and YouTube, noting that it wants to “increase the appeal of a digitally native audience seeking expanded access to athletes and community members.” driven content.”
This new owner makes me a little excited to see what the future of the X Games has in store. I’ve always loved tuning in when it airs on TV, but since I haven’t had cable for years, I’ve largely forgotten that the event even takes place. Posting it on Twitch and YouTube should at least help solve that.
Oh yeah, and Tony Hawk, who has basically been the unofficial face of X Games since its inception, is also joining the X Games as a brand steward. hawk has won a total of 16 medals at the X Games itself. (And since this is my only chance to talk about his amazing skateboarding abilities, I suggest you check this out Documentary about Tony Hawk if you haven’t already.)
“When it comes to live content, our vision is to build an epic storyline around the competition and then produce the right type of content for the right platform,” explains Flisler. “The action will remain the same, but the atmosphere and interactivity will be different and we can’t wait to interact with ‘chat’ on Twitch and YouTube.”
ESPN, which founded the X Games in 1995, now has a non-controlling minority interest and has a “multi-year agreement” to remain its linear broadcast partner.
While the event typically features athletes competing in skiing, snowboarding, Moto X, BMX freestyle and skateboarding, the new owner can throw gaming into the mix. Next year’s X Games will take place in Aspen, Colorado, from January 27 to January 29, which MSP Sports Capital says viewers can still watch on ESPN and ABC networks in the US.