It is one of the most difficult parts of every make-up routine, but an innovative beauty brand promises once and for all to put an end to a sloppy mascara application.
Woosh Beauty's mascara shield can be used to protect the eyelid and under the eyes against transfer characters, while the eyelashes are separated thanks to a clever comb detail.
Designed to work on both upper and lower lashes, the curved shape of the plastic tool can also help to improve the curl – and it wins British beauty fans.
The simple tool is even by the prestigious British Beauty Council & # 39; genius & # 39; called.
Woosh Beauty Mascara Shield, which promises to solve the problem of blotchy mascara and lumpy eyelashes, was praised by the prestigious British Beauty Council that it's genius & # 39; and called innovative
A message on the Instagram account of the independent beauty authority was: & # 39;[We love] innovation – it is one of the three pillars we support as part of our strategy to defend the British beauty industry – so our hearts jumped when we saw a Mascara Shield from Woosh Beauty. & # 39;
Indeed, it is full of praise for the group, which was founded by respected experts from the industry, including Millie Kendall MBE, former Vogue beauty editor Anna-Marie Solowij and journalist Kate Shapland.
The gadget has also been a hit with Instagram users. & # 39; This is the best invention … love it, I use it every day! & # 39; wrote one fan online.
Others commented: & # 39; I need this & # 39 ;, & # 39; This is a little genius. I have curly eyelashes and I have this problem! & # 39; and "Omg did not know that owt exists like this. I always get mascara on my lid. & # 39;
The simple but effective tool can be used with any mascara, but is also sold in a set with the Flex and Curl formula of the brand, which has a bending rod to catch small eyelashes
The British Beauty Council is an independent body founded by experts from the sector, including entrepreneur Millie Kendall MBE, former Vogue beauty editor Anna-Marie Solowij and journalist Kate Shapland.
The mascara screen is available separately or in a set with the Woosh Beauty Flex and Curl mascara with a bending stick to reach inside corners.
It is not the only problem-solving creations of the American company that is only managed and operated by women, and that Adele's make-up artist Michael Ashton also has Instagram follower.
Claiming to create incredible, time-saving tools that no one else makes & # 39 ;, also offers liquid eyeliners that can be rolled in & # 39; and lip glosses with rotating applicators for more even coverage.
Although few are known in the UK, the products can be purchased in Ulta stores in the US or sent to the UK for an additional fee.