Woman praises ASOS for keeping the real & # 39; due to non & # 39; imperfections & # 39; to retouch on models with stomach rolls and stretch marks
- Anna, from Antwerp in Belgium, posted the comment and photos on Twitter
- The post that shows the untouched model photos & # 39; s had 1000 likes and retweets
- ASOS said it's not about flawlessness or perfection in their photos
A woman went to Twitter to congratulate the ASOS online store for using real women as their models and not for retouching photos of their & # 39; s imperfections & # 39 ;.
Anna, from Antwerp in Belgium, posted the comment on Twitter with the words & # 39; thank you for keeping @ASOS & # 39; while posting photos of their models.
The photos show models in bikinis and summer clothing with stretch marks, belly wrinkles, and birth signs.
The post had almost a thousand likes and hundreds of retweets, while other Twitter fans also share their love of brand attitude with retouching.
One photo showed a larger-sized model in a leopard print bikini showing the rollers on her stomach and back, while another bikini shot showed stretch marks on her legs
Another model wearing a pink pattern, showing off her midriff, proudly displays the birth sign on her belly
One photo showed a larger-sized model in a leopard-print bikini that showed the rollers on her stomach and back, while another bikini shot showed stretch marks on her legs.
Another model wearing a pink pattern, showing off her midriff, proudly displays the birth sign on her belly.
Other Twitter users have also shared photos of models and explained how great ASOS are to be included.
One of them said: & # 39; Just take a moment to thank @ASOS for their continued dedication to show their clothing on models of all shapes and skin tones, without removing the rollers, stains and stretch marks that occur naturally, you know, the gift of human bodies that we all inhabit. & # 39;
Anna, from Antwerp in Belgium, posted the comment on Twitter with the words & # 39; thank you for it really @ ASOS & # 39; while she has added photos of their models
ASOS have said they are doing everything they can to never remove anything that is part of who someone is, such as stretch marks, scars, or birthmarks
While another revealed: & # 39; Sometimes on the @ASOS lingerie website I'm not even going to buy anything, but just to enjoy the splendor of real, non-recovered bodies such as my own being celebrated and represented by a big brand. ASOS, you are really one for this. & # 39;
The online retailer even has a policy on retouching, writing on their website: & # 39; We want to inspire young people to express themselves as well as possible, and we celebrate the things that make us all unique.
& # 39; We always want to get the best out of our models, but we are not talking about perfection or impeccability. & # 39;
Asos revealed that they always want to bring out the best in their models – but they are not about & # 39; flawlessness or perfection & # 39;
ASOS also said that they never reform people's bodies – they said they sometimes retouch images to make sure we see products the way they do
& # 39; Through our retouching policy, we undertake never to remove anything that is part of who someone is, such as stretch marks, scars, or birthmarks.
& # 39; We never change people's bodies. We sometimes retouch images to ensure that you see products like us and display their colors and textures in the most accurate way. & # 39;
ASOS was praised last year for selling clothing designed for people with disabilities. The tie-dye waterproof jumpsuit for festival season was adapted to be wheelchair-friendly and designed in collaboration with GB Paralympic, who is hopeful Chloe Ball-Hopkins.
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