Drake and The Weeknd’s collaboration is perfectly spoofed in viral AI song amid speculation it could be a publicity stunt for the tech company
The AI-generated track featuring the simulated voices of Drake and The Weeknd went viral over the weekend, fueling speculation that it was a publicity stunt for a startup tech company.
The song, titled Heart on My Sleeve, got widespread play on TikTok and Twitter. TMZ reported, adding that the track was “created using AI programming.”
The beginning of the track features a mimicking of Young Metro’s intro before moving into a heavy beat with the bass.
Drake’s parody begins with the opening verse, then transitions into a chorus of AI parody of The Weeknd.
A number of users have speculated about who made the synthetic music, including AppSumo’s Mitchell Cohen.
The latest: An AI-generated track featuring the simulated voices of Drake, 36, and The Weeknd, 33, went viral over the weekend, fueling speculation it was a publicity stunt for a tech startup
AppSumo’s Mitchell Cohen called the AI trajectory “a genius marketing ploy,” adding, “Not by Drake, but by an emerging SaaS (software-as-a-service).”
Cohen traced the track’s origins to a TikTok account with the handle @ghostwriter977.
A few days ago, the account shared an AI version of Drake covering Colbie Caillat’s 2007 Bubbly track.
The TikTok account says they include a full copy of the track in a link in their bio, which leads to a website asking for personal details in exchange for a full copy of the AI track.
The owner of the linked website is a startup called Laylo, which it says is geared towards creators to gain more followers and subscribers with their tools, using “drops,” the outlet reported.
While Cohen didn’t specifically mention Laylo for releasing the track, the company itself retweeted his speculative tweet and added a ghost emoji.
A number of users have speculated about who made the synthetic music, including AppSumo’s Mitchell Cohen
Cohen pointed to the TikTok account from which the AI-generated path originated
Cohen indicated reasons why he believed Canadian musical artists were not involved with the track
A few days ago, the account shared an AI version of Drake covering Colbie Caillat’s 2007 Bubbly track
The owner of the linked website is a startup called Laylo