The weather channel reveals how it has revolutionized tornado and weather graphs, increasing its ratings – while other predictors have remained virtually unchanged
- For years, The Weather Channel continued to send reporters in dangerous weather to give the public a sense of local conditions
- That started to change in 2015, when the company released its first 3D tornado in the studio
- Since then, TWC has become a pioneer when it comes to the use of dynamic graphic images to engage viewers in broadcasts
- The strategy has led to a steady rise in total ratings. The year 2017 was the highest rated year
- The network says it wants to record 80% of its broadcasts by 2020 for its revolutionary graphic images
Swirling tornadoes, falling telephone poles, running water, lightning strikes and cars in the air that crash down onto the studio floor are an example of the lifelike 3D graphic illustrations used by The Weather Channel in 2019.
For years, the network maintained its tried and tested method of sending reporters and meteorologists in dangerous weather to give the public a sense of local conditions.
& # 39; There is a reason why we put our talent there [during storms], because we want the audience to feel that they are there and experience it with them, to understand the messages we are trying to provide & # 39 ;, Mike Chesterfield, director of weather presentation on the weather channel told Fast operation during a recent interview.
That started to change in 2015, when the company released its first 3D tornado in the studio.
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& # 39; That was the first aha moment for all of us, & # 39; Chesterfield said. & # 39; We were able to place [meteorologist] Jim Cantore next to a tornado and see how much this improved the story. & # 39;
Since then, TWC has become a forerunner in the use of dynamic graphic images to engage viewers in broadcasts – and the strategy has led to a steady increase in overall ratings.
The number of viewers of the network has increased steadily since 2013. The year 2017 was the highest rated year for TWC.
The channel's 2015 experiment was nothing compared to the graphical evolution it underwent two years ago.
The leaders of TWC hired The Future Group to create a more advanced augmented reality setup in the studio. The device uses tailor-made camera installations and a highly specialized back.
The company built a platform with graphic Unreal Engine that works with a physics simulator that is used in some of & # 39; the world's most popular video games, such as the latest edition in the Gears of War series.
The unreal effects can make tornadoes and other weather deviations directly in front of the viewer's eyes in real time.
Fifteen months after the debut of the captivating graphics system, the Weather Channel team recorded stunning illustrations of the forest fires and flood waters in California from Hurricane Florence's flood.
& # 39; Until that date we had [the information] placed on a flat map and said that you can expect three meters of storm tide, or six meters, & # 39; Chesterfield remarked. & # 39; But with overvoltage effects we were able to show what three feet and six feet look like [flooding] someone's neighborhood. & # 39;
The response to social media was overwhelming, with viewers sharing the illustrations with family members on the path of Florence, & Chesterfield said.
& # 39; That was the first proof that we led people to respond to a storm, & # 39; he added.
By 2020, The Weather Channel says it wants 80 percent of its broadcasts to contain its revolutionary graphic images.
& # 39; It will be a great mix of the old school with the new school, & # 39; Chesterfield predicted. & # 39; They will work hand in hand in the future. & # 39;
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