The Virgin Atlantic sweater from Princess Diana, of which she was often depicted when she left the gym, sold in an auction for $ 53,532 (£ 42,760) – ten times the expected selling price.
The virgin sweater of the Virgin brand was gifted to Diana by Sir Richard Barnson and she was often seen in the garment on paparazzi statues when she left the gym.
On Wednesday evening, the sweater was officially sold in an auction to a mystery buyer from California for more than 10 times the expected price of $ 5,000 (£ 4,000).
Item reported: Princess Diana repeatedly wore the Virgin Atlantic sweatshirt to the gym to annoy paparazzi. It was sold to a mystery buyer in California on Wednesday for $ 53,532
Having fun: photographers would then have trouble selling photos of Diana, as she looked the same every day when she left her gym in London
Diana would visit the gym of Chelsea Harbor Club in London, day in day out, with the same navy blue sweatshirt and a pair of cycling shorts – usually in a bright orange hue – along with white sport socks and some sneakers.
Her go-to outfit later became a point of frustration for photographers who tried to sell Diana every day in the same outfit, but struggled to show interest in their photos because they all look the same.
This became one of Diana & # 39; s way to challenge paparazzi and prevent them from getting a new photo from her.
The commonly used sweater was then endowed by Diana with her much loved trainer Jenni Rivett, who worked with the princess for seven years.
She said: & # 39; (Diana) felt that there were far more important things to focus on than her gym clothes and therefore decided that wearing the famous Virgin sweatshirt would be a good way to fight media madness before every session to stop.
& # 39; A few months before her premature death, she called me to say that she had left me some sweatshirts. Among them this – which I have now decided to secrete. & # 39;
Jenni placed the polyester sweatshirt from the & # 39; 90 with the Virgin Airlines logo & # 39; the flying lady & # 39; at auction with the help of RR Auctions in Boston, Massachusetts.
A note from Diana to Jenni accompanied the sweater, along with a thank you card from the trainer who said she would use the money to help & # 39; a family in Malawi that I know would make Diana happy & # 39; .
She continued: & # 39; The princess would certainly approve if she was alive. Causes in Africa were always very close to her heart. & # 39;
Celebration: RR Auction revealed on Thursday morning that the sweater was sold for an amazing price after it was originally listed for $ 5,000
Friendship: Princess Diana and Virgin founder Sir Richard Branson formed a close relationship over the years, and she was known as a normal passenger aboard his planes
But it seems that both RR Auctions and Jenni did not anticipate the offered frenzy that would follow the well-worn sweatshirt that has never been washed.
The item was first mentioned at $ 5,000 before it was finally sold for more than $ 53,000.
RR Auctions shared the news on Twitter Thursday morning the bidding war followed the previous night.
& # 39; Princess Diana's sweatshirt was sold last night for $ 53,532 at the RR auction in July! #PrincessDiana #rraction #auction #Royals, & # 39; announced the auction house.
Sold! Jenni Rivett, the personal trainer of Diana and RR Auctions in Boston auctioned the sweater to a mysterious buyer in California
Whether the mysterious buyer will reveal his true identity as the buyer of the sweatshirt remains to be seen.
It is not known exactly where Diana first bought the sweater, but it is very likely that it was given to her on one of the many occasions that she flew with Virgin Atlantic.
Diana and the founder of the company, Sir Richard Branson, were known as a close friendship over the years, and she even helped launch his new Airbus 340 in December 1993. The princess was also a regular guest on Necker Island, Branson & # 39; s private outing on the island, which she visited on countless occasions, often with her sons, Princess Harry and William.
To mark the twentieth anniversary of her death, Branson wrote a moving tribute to Diana on the Virgin website and described her as & # 39; an incredible woman & # 39 ;.
& # 39; Diana was an incredible woman who just loved people and made time for everyone, & # 39; he remembered. & # 39; She often traveled with us on Virgin Atlantic. She made time to talk with our passengers and staff and was always ready with quick humor and warm humor.
Ze She also always handwritten notes, after flights or her travels to Necker Island. In fact, we have a few of her notes in a prominent place on Necker, near the kettle we brew tea many times a day. & # 39;
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