- Ofcom has revealed the most popular apps among different age groups in Britain
- Our interactive tool to discover where your peers are looking for love
If you’re single this Valentine’s Day, you might be tempted to download a dating app.
But knowing where to start can be a daunting process.
From Tinder to Plenty of Fish, and even singles with food allergies, there are thousands of apps to choose from.
To help you get started, Ofcom has published new data detailing the most popular platforms among different age groups in Britain.
So whether you’re Gen Z, a Millennial, or even a Silver Fox, use our interactive tool to find out where your peers are looking for love.
The new data is part of Ofcom’s Online Nations report, which analyzed the number of users of several popular dating apps in the month of May 2023.
While dating apps were once considered taboo, the report shows that more than one in 10 (11 per cent) of UK adults now use these services to find love.
It appears that men are looking for connections more than women: total visitors to online dating platforms are split between 61 percent men and 38 percent women.
Tinder tops the list as the most popular dating app in the UK, reaching an impressive 2.49 million Brits.
They are followed by Hinge (1.51 million users), Bumble (1.44 million users), Grindr (924,000 users) and Plenty of Fish (625,000 users).
However, data shows that dating app use varies greatly between age groups.
“Online dating services reached 20% of people aged 25 to 34, the highest reach of any adult age group,” Ofcom explained in the report.
“Young people aged 18-24 were the second most prominent visitors, with 17% visiting at least one dating service in May 2023.”
For Generation Z, the numbers show that Hinge is the place to be, with 28 percent of users between 18 and 24 years old. However, Tinder is not far behind, with 24 percent of users in this age group (file image)
Young millennials (ages 25 to 34) also enjoy Hinge, with the majority (45 percent) of the app’s users falling into this age group (stock image)
For Generation Z, the numbers show that Hinge is the place to be, with 28 percent of users between 18 and 24 years old.
However, Tinder is not far behind, with 24 percent of users in this age group.
Young millennials (ages 25 to 34) also enjoy Hinge, and the majority (45 percent) of the app’s users fall into this age group.
Bumble is the next most popular (43 percent), followed by Squirt (38 percent), Tinder (37 percent) and Grindr (37 percent).
Meanwhile, older millennials (ages 34 to 44) prefer Happn (38 percent) and Plenty of Fish (29 percent), while people ages 45 to 54 can generally be found on Badoo.
Finally, people ages 55 to 64 make up 15 percent of PURE Hookup users, while people ages 65 and older prefer Grindr.
“OurTime, an over-50s dating service, unsurprisingly has users mostly over 55, at 63%,” Ofcom said.
“Although Grindr is the most popular dating service for this age group overall.”