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Meghan Markle has launched luxury lifestyle brand American Riviera Orchard with a stunning Instagram video.
The Duchess is seen cooking in a stunning rustic kitchen, while a woman’s hands are seen arranging pink and white flowers.
Her new project is said to have been in the works for more than a year – and features ‘all the things that are close to her heart’.
The flash business is set to coincide with the launch of a new cooking show with Meghan for Netflix – where she will make and sell her own products.
It will lead to a book and blog to go along with her cooking shows.
An insider told the Daily Mail: ‘It’s a lifestyle and cooking brand called American Riviera Orchard.
Meghan’s new project is said to have been in the works for more than a year – and will feature ‘all the things that are close to her heart’
![The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand 'American Riviera Orchard' to coincide with new Netflix show where duchess will be 'making and selling products such as jams' - as insiders say book deal and blog are on the horizon 7 The lavish video comes alongside a series of nine cryptic Instagram posts that make up the brand's logo along with the name: 'American Riviera Orchard Montecito'](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/03/1710440481_983_The-Tig-20-Meghan-launches-long-awaited-lifestyle-and-cooking-brand.jpg.webp)
The lavish video comes alongside a series of nine cryptic Instagram posts that make up the brand’s logo along with the name: ‘American Riviera Orchard Montecito’
![The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand 'American Riviera Orchard' to coincide with new Netflix show where duchess will be 'making and selling products such as jams' - as insiders say book deal and blog are on the horizon 9 The label is set to function as an extension of her former lifestyle blog The Tig, an insider told Page Six Style](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/03/1710440482_482_The-Tig-20-Meghan-launches-long-awaited-lifestyle-and-cooking-brand.jpg.webp)
The label is set to function as an extension of her former lifestyle blog The Tig, an insider told Page Six Style
![The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand 'American Riviera Orchard' to coincide with new Netflix show where duchess will be 'making and selling products such as jams' - as insiders say book deal and blog are on the horizon 11 The video starts with a washed out video of a woman arranging white and pink pastel flowers](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/03/1710440482_132_The-Tig-20-Meghan-launches-long-awaited-lifestyle-and-cooking-brand.jpg.webp)
The video starts with a washed out video of a woman arranging white and pink pastel flowers
![The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand 'American Riviera Orchard' to coincide with new Netflix show where duchess will be 'making and selling products such as jams' - as insiders say book deal and blog are on the horizon 13 The video continues with a shot of a woman in a long dress, backlit through an Italian-style corridor leading outside.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/03/1710440482_779_The-Tig-20-Meghan-launches-long-awaited-lifestyle-and-cooking-brand.jpg.webp)
The video continues with a shot of a woman in a long dress, backlit through an Italian-style corridor leading outside.
‘The brand is intended to coincide with the launch of a new cooking show for Netflix. Meghan will make and sell products such as jam.
‘And at some point there will be a book and blog etc.’
The brand will focus on home, garden, food and general lifestyle goods.
The lavish video comes alongside a series of nine cryptic Instagram posts that make up the brand’s logo along with the name: ‘American Riviera Orchard Montecito’.
The company will work as an extension of her previous lifestyle blog The Tig, an insider said Page six style.
A source told the US site: ‘She’s been working on this for over a year and it’s all the things that are close to her heart – all the things that she’s passionate about.’
The video starts with a washed out video of a woman arranging white and pink pastel flowers.
It then fades to reveal Meghan cooking in a stunning kitchen, with copper pots hanging over her head as she whips.
It continues with an image of a woman in a long dress, backlit through an Italian-style corridor leading outside.
This is a breaking story, more to follow….