Classics: Adidas said its Samba and Gazelle designs are flying off the shelves
Adidas has been boosted by demand for its Samba and Gazelle ‘terrace’ shoes, whose fans include Rishi Sunak and Keir Starmer.
The German sportswear giant said both £90 designs are flying off the shelves, helping the firm’s total sales rise 4 per cent to £4.7bn in the first three months of the year.
The Prime Minister jokingly gave an “effusive apology” to fellow Samba shoe lovers last month after he was accused of ruining their credentials when he wore them in Downing Street with navy chinos and a white shirt.
He said he was a “long-time devotee” of the shoes and other styles of “fun Adidas sneakers” after his brother gave him some for Christmas.
Meanwhile, Starmer has been seen wearing the Gazelle model.
But its fans also include celebrities such as Sienna Miller, Bella Hadid, Rihanna and Hailey Bieber, and Adidas said demand for Samba and Gazelle shoes is “very strong and growing.”
