For 10 years, Americans happily chanted the words "Five, five dollars, five dollars long!"
But Subway's famous tinkle may be dying out, as the fast-food chain has revealed that franchise locations will no longer be forced to make cheap promotions.
CEO Trevor Haynes will now allow each franchisee to decide if he wants to sell the $ 5 Footlong sandwiches.
Subway's famous clink may be dying out, as the fast-food chain has revealed that the franchise locations will no longer be forced to make the $ 5 cheap promotion.
Haynes made the decision after hearing complaints from the owners of the franchise when the $ 5 agreement from Footlong returned last year.
The promotion was launched for the first time in 2008 and helped boost franchise sales in the United States because the Great Recession hit the country.
But in 2014, the agreement exceeded $ 6 and in 2017, the promotion was changed to $ 7, before Subway decided to recover the $ 5 from Footlong in January.
Haynes said the company knew he had to make a change as the owners of the franchises began to complain about the low profit margins they got from the promotion.
CEO Trevor Haynes will now allow each franchisee to decide if he wants to sell Footlong sandwiches for $ 5.
"How do we help our franchises with more messages of regional value, so they can [have] a value proposition that fits their economic model, "he told USA Today.
"If you look at California, there is a commercial cost very different from Arkansas."
"Affordable food is what we have always defended," he added. "It's not just a price point."
Haynes is encouraging franchisees to try their own value options, like in San Francisco, where a six-inch sub is offered at $ 3.99.
This is the first major change that Haynes has made to the network since becoming CEO this summer after Suzanne Greco, the sister of co-founder Fred DeLuca, withdrew.
Now Haynes, 47, is trying to help Subway stand out in a fast-changing food market, where it is no longer one of the only healthy options.
Haynes made the decision after hearing complaints from the owners of the franchise when the $ 5 agreement from Footlong returned last year
And he must continue to try and help dissociate the chain from Jared Fogle, who was the spokesman for the company for 15 years before being convicted of child pornography.
Changes to the brand have included giving customers more options than the standard list.
In March, Subway launched a line of wraps that, according to Haynes, have been "extremely successful for our brand."
The current wrapping options offered by the chain include BLT, chicken and bacon, chipotle steak and bacon.
The subway has also begun testing paninis in California, with flavors that include Montreal steak and provolone, sweet and smoked chicken and bacon, and grilled cheese and bacon.
Metro has been testing a variety of new flavors while still trying to compete in the fast food market. Introduced wraps on the menu in March
The chain is also working on new flavors that include guajillo steak and a more spicy option for poultry known as & # 39; Firebird chicken & # 39 ;.
Hundreds of San Diego locations are also sampling four new "regional flavor" sandwiches, which include a Melt Steakhouse, California Club, Provencal Tuna Melt and an Italian Grinder, made with ham. , salami and pepperoni.
New drinks also on offer include Watermelon Fresh Water and Passion Fruit Water Fesca.
The company also plans to redesign the franchise restaurants with a "fresh green palette" that will be "vegetable-inspired".
The subway has also begun testing paninis in California, with flavors that include Montreal steak and provolone, sweet and smoked chicken and bacon, and grilled cheese and bacon
Haynes said the company wants to focus on what it does best instead of deviating with something too different.
"We have to stick to what we know and do it very, very well," he said. & # 39; We can not be distracted & # 39;
& # 39; Burger chains are big competitors. We need to make sure we're playing in that arena too. "
And Haynes plans to do so while maintaining the focus on the customization of Subway.
"With other brands, these are very packaged formats," he said. & # 39; We customize & # 39;
You can add as many tomatoes or olives as you want. We have millions and millions of combinations and flavors. "