Quiet luxury or “hidden wealth” has taken hold of the one percent, who hide their lavish lifestyle and instead leave subtle clues to reveal their fortune.
These clues can range from the type of watch you wear on your wrist to the word you use to describe your mode of transportation, according to Holly Peterson of The Wall Street Journal.
According to the journalist, the watch can subtly indicate one’s place in society and whether one belongs to the country’s high society.
Peterson wrote that a Rolex Daytona, which costs around $45,000, says very little, but added: “You look at a Patek Perpetual and you say to yourself, ‘Well, this guy is playing a different game.'”
To the untrained eye, these watches are simply timepieces that look like they cost a fortune. However, the price difference, which can be around $150,000, separates the “comfortable” ones from the “luxury” ones. rich.
To the untrained eye, these watches are simply timepieces that look like they cost a fortune. However, the price difference, which can be around $150,000, separates the “comfortable” from the rich.
Women show this separation through jewelry, no big gems or anything too flashy, they want something heavy.
The kind of chain that could either secure your $50,000 Czechoslovakian wolfdog or do serious damage to someone’s nose.
Foundrae’s heavy necklaces, featuring multiple dangling charms and medallions, have also become a favorite piece.
Women show the separation between comfort and wealth through jewelry, no big gems or anything too flashy, they want something heavy.
Among the wealthy, exclusivity is key. Plum Sykes, a Vogue journalist and author of Wives Like Us, told the WSJ: “You want something that only exists 10 times.”
He went on to say that in England people are invited to buy a Range Rover by the company “as if it were a Centurion card or a table at the Met Gala.”
“You could actually live there,” he said.
Plum Sykes, Vogue journalist and author of Wives Like Us, said: “You want something that only exists ten times.”
The wealthy are invited to purchase the Range Rover SV Burford Edition customized by the company.
“You could actually live in it,” said Vogue journalist Plum Sykes
The idea among the hidden rich is that everyone knows how rich they are without having to shout it from the rooftops or openly display it on large neon signs.
In Manhattan, although the apartments of the wealthy are high up and hidden from view, Ossetra caviar costing $50 to $500 an ounce served as a dip tray can quickly give the impression of wealth.
Ossetra caviar, which costs between $50 and $500 an ounce, is served by the wealthy as a dip for tortilla chips, without a care in the world.
Big names and investors in the art world now refer to some of the rarest paintings as “pictures,” according to the WSJ, such as a $40 million Rothko canvas.
The next approach is through art, and the carefree way we approach and buy it.
The art world’s big names and big spenders now refer to some of the rarest paintings as “pictures,” according to the WSJ, such as a $40 million Rothko canvas.
This rule also applies to travel, where it is not about the expensive hotel booked by the elite on an exotic, far-off island, but about their method of travel.
The former Wall Street bank president told the WSJ: “Okay, so you went to St. Barts. So what? That doesn’t tell me anything. How did you get there? That’s key.”
This has made flying in a private jet virtually the only means of transmitting wealth through travel.
“Okay, so you went to St. Barts. So what? That doesn’t tell me anything. How did you get there? That’s key,” said one former Wall Street bank president.
The rule of remaining nonchalant about a private jet remains equally important, so one could take off one’s shoes and pretend one has done this a hundred times, as if plopping down on the couch, according to Peterson.
He added that here too there are subtle signs that influence the situation and that arriving with a lot of closed luggage means that you are not prone to the luxuries of life. When you fly on a private plane, it is not necessary to close your suitcases because you can throw them anywhere.
This includes how you might express your private travel. The term “NetJetted” has become a favorite way to let people know you flew privately only in the know.
“NetJetting” has become a favorite term to describe private flights, among those “in the know” or the super-rich.
This ‘boat’ would be another downplayed form of travel to maintain the carefree attitude the wealthy have come to adopt.
When traveling privately, Peterson says it’s best to consider making it seem like you’re taking a day trip to and from the farmers market to really reinforce the idea that for you, it’s just another Tuesday.
The journalist added that a person travelling on water, while maintaining an indifferent attitude, could also describe what could only be called a megayacht as a “boat”.
I probably wouldn’t say they are interchangeable terms, as one conjures up visions of luxury and partying, and the other… well, it’s probably used for fishing.
What is ultimately clear is that the stress of maintaining a luxurious lifestyle is no easy road and that keeping up appearances is everything.
