Apple today reported the taxable profit for the fourth quarter of 2019, with which the company earned a record revenue of $ 64 billion. The news reflects the general trend with Apple in the past year: the sale of iPhones has fallen, but the turnover from telephony reached a record high. In other words, Apple's strategy of focusing on hardware sales and focusing more on subscription services seems to work.
That $ 64 billion revenue is 2 percent year-on-year higher than in Q4 2018, with a quarterly earnings per diluted share of $ 3.03, an increase of 4 percent over Q4 2018.
But iPhone sales – still Apple's largest money maker – continued to fall compared to last year, with sales of $ 33.36 billion compared to $ 36.76 billion last year, a decrease of around 9.2 percent. On the other hand, Apple reported that it had reached a record high for its service company that brought in $ 12.5 billion in the fourth quarter (compared to $ 11.46 billion last quarter and $ 10.6 billion on an annual basis).
Mac sales also fell by nearly 5 percent to $ 6.99 billion, although iPads ($ 4.65 billion in revenue) and Apple's wearables / home / accessories unit ($ 6.52 billion in revenue) both saw significant jumps compared to last year.
In particular, the new Apple service record comes before the launch of Apple TV Plus, perhaps the biggest bet so far on the sale of consumer subscriptions (although it does include the new Arcade game service from Apple, launched in September).
"We closed a groundbreaking fiscal 2019 with our highest fourth-quarter revenue ever, fueled by accelerating the growth of Services, Wearables and iPad," said Tim Cook, Apple's CEO, in a press release. “With customers and reviewers enthusiastic about the new generation of iPhones, today's debut of new, noise-canceling AirPods Pro, the highly anticipated arrival of Apple TV + just two days away, and our best range of products and services ever, we are very optimistic about what the holiday neighborhood has in store. "
The development of …