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One of the world’s most sought-after beauty brands has surprised with a revolutionary new lip product that doubles as makeup and an instant hydration booster.
Trinny LondonThe globally revered brainchild of fashion and skincare guru Trinny Woodall, has kept the launch of her debut lipstick collection under wraps, despite fans of all ages clamoring for clues over the past 12 months.
And now the Just happy The range is finally on the market and we can safely say that the wait was worth it.
The 11-piece line includes super-flattering shades that promise to transform lips in seconds, leaving them effortlessly plumper, shinier and more hydrated for up to 24 hours.
True to the brand’s nourishing, skin-loving approach, the lipsticks are also made with hugely beneficial ingredients that renew lips from the inside out.
These include hyaluronic acid, nourishing oils and plumping peptides that produce a “lip balm” effect that works “literal magic” on tired, chapped lips.
“I’m beyond excited to share our first lipstick,” Woodall gushed.
One of the world’s most sought-after beauty brands has surprised with a new “game-changing” lip product that doubles as makeup and an instant hydration booster.
![The secret to fuller, plumper lips in seconds: world-famous brand Trinny London launches new super-hydrating lipsticks that lock in moisture for 24 hours 7 Just Joyous presents a line of 11 lip shades](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/The-secret-to-fuller-plumper-lips-in-seconds-world-famous-brand.jpeg.webp)
Just happy Featuring a line of 11 “flattering” lip shades, from versatile nudes to deep hues.
‘When Just happy I was in development, my mission was to create something of high performance, a formula that we would all want to achieve every day.
‘This is lipstick reinvented.’
92 percent of those who tried it Just happy praised the lipsticks for delivering deep hydration, shine and color all in one swipe, while 91 percent agreed the formula provided long-lasting comfort*.
![The secret to fuller, plumper lips in seconds: world-famous brand Trinny London launches new super-hydrating lipsticks that lock in moisture for 24 hours 9 Faithful to the nutritional approach and](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725592405_808_The-secret-to-fuller-plumper-lips-in-seconds-world-famous-brand.jpeg.webp)
![The secret to fuller, plumper lips in seconds: world-famous brand Trinny London launches new super-hydrating lipsticks that lock in moisture for 24 hours 11 1725592414 7 The secret to fuller plumper lips in seconds world famous brand](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725592414_7_The-secret-to-fuller-plumper-lips-in-seconds-world-famous-brand.jpeg.webp)
True to the brand’s nourishing, skin-loving approach, the lipsticks are also made with hugely beneficial ingredients that renew lips from the inside out.
As far as science goes, it’s based on restorative biomimetic peptides that plump lips over time and help firm and enhance volume.
Then, added moringa and passion fruit oils work to seal in moisture, preventing lips from drying out and cracking.
Priced at $49, each shade has its own name, just like every one Trinny London buys.
These include Charlotte (light nude pink), Marten (soft pink nude), Miter (soft nude brown), Valeria (coral pink), Holly (fresh and dull orange), Faustina (deep fuchsia pink) and Eden (deep berry).
Woodall says these shades are designed to be “expressions of how we feel”; she doesn’t believe in “one color fits all.”
“On days when we need a little softness, a delicate pink can really lift our spirits, and when we’re ready to embrace our boldest, most dynamic selves, nothing compares to the power of a deep berry hue,” Woodall explained.
Fans of the brand are excited to get their hands on the ‘gorgeous’ new lipsticks, with one claiming they are the ‘ultimate upgrade’.
Many pointed out the New ‘beautiful’ creations They are the next step after the best sellers Lip to cheekthat come in small jars.
“It’s a great change, from pots to sticks. I love it,” said one, while another added: “I love that you have lipsticks now.”
![The secret to fuller, plumper lips in seconds: world-famous brand Trinny London launches new super-hydrating lipsticks that lock in moisture for 24 hours 13 Woodall says these shades are designed to be](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725592421_542_The-secret-to-fuller-plumper-lips-in-seconds-world-famous-brand.jpeg.webp)
Woodall says these shades are designed to be “expressions of how we feel”; she doesn’t believe in “one color fits all.”
![The secret to fuller, plumper lips in seconds: world-famous brand Trinny London launches new super-hydrating lipsticks that lock in moisture for 24 hours 15 Many pointed out that the new](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725592429_198_The-secret-to-fuller-plumper-lips-in-seconds-world-famous-brand.jpg.webp)
Many pointed out that the new “beautiful” creations are the next step after the successful Lip2Cheek, which comes in small jars.
Woodall founded Trinny London from her kitchen table in 2017 with one purpose: to give everyone the tools they need to feel their best.
He beauty brand – loved by celebrities, makeup artists and beauty enthusiasts around the world – is known for its best-selling items including the BBF Cream SPF 30 ($75), Eye2Eye Eyeshadow ($34), BFF Eye Correcting Serum ($50) and BFF De-Stress Tinted Serum ($75).
*Just Joyous user testing was conducted with 170 people over 28 days.
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