The Seattle Brewery ignites its apologies after advertising Bloods and Crips themed beers

Bad taste: Seattle brewery apologizes after advertising beers with blood and crips like red and blue bandana designs

  • Mirage Beer, based in Seattle, announced the release of & # 39; Bloods and Crips & # 39; beer
  • The labels had red and blue cans designed by bandana inspired by rival gangs
  • But the offensive branding was grabbed by the craft beer community that Mirage Beer called for being entitled & # 39; and their labeling in a very bad taste
  • In response, Mirage Beer quickly removed the post and canceled the release, apologized, and promised to donate to a charity-related charity.
  • Despite the apology, dozens of social media have approached to criticize the company, suggesting that gang violence trivialized and wanted to take advantage of urban cache.
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A Washington brewery was slammed shut and forced to make a serious apology after launching a new series of Bloods and Crips & # 39; themed beers.

Mirage Beer, a Seattle-based company, announced the release of two new IPA's called & # 39; Snitch Blood & # 39; and & # 39; Where You From & # 39; decorated in cans to look like the red and blue bandanas worn by the rivals of Los Angeles.

But the offensive branding was grabbed by the craft beer community that Mirage Beer called for being entitled & # 39; and was in a very bad taste.

Mirage Beer, a Seattle-based company, announced the introduction of two new IPA & # 39; s named & # 39; Snitch Blood & # 39; and & # 39; Where You From & # 39; decorated in cans to look like the red and blue bandanas worn by the rivals of Los Angeles.

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Mirage Beer, a Seattle-based company, announced the introduction of two new IPA & # 39; s named & # 39; Snitch Blood & # 39; and & # 39; Where You From & # 39; decorated in cans to look like the red and blue bandanas worn by the rivals of Los Angeles.

& # 39; F *** all courtesy, people have died for that s *** that you are trying to use to be down & kool [sic], & # 39; said Beer Kulture, an Instagram account dedicated to craft beer.

The report continued: & # 39; Mirage Beer … those new beers that you all release is a copy. You are all entitled, non-creative Kulture vultures that deserve to fail, hard & fast. & # 39;

Mirage Beer Company, Michael Dempster has issued a statement accepting that the labels are insensitive and made in bad taste

Mirage Beer Company, Michael Dempster has issued a statement accepting that the labels are insensitive and made in bad taste

Mirage Beer Company, Michael Dempster has issued a statement accepting that the labels are insensitive and made in bad taste

In response, Mirage Beer quickly removed the post and canceled the release, apologized, and promised to donate to a charity that works in gang-affected communities.

Mirage Beer said in the short Instagram post: & Fully agree that those labels were a stupid idea. Still going to release the beers, but based on new names. All proceeds go to the Southern Poverty Law Center. & # 39;

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Despite the apology, dozens of social media have approached to criticize the company, suggesting that gang-related violence has played down.

One said: & # 39; This is so f ***** d. Knowing all the children who died as a result, I do not see the obstinacy. & # 39;

Another said he lost his son to gang violence and said the surf was a bad idea.

When in a longer apology, owner of Mirage Beer Company, Michael Dempster issued a statement that accepted that the labels were insensitive and created in bad taste.

He wrote: & # 39; I regret the obvious element of appropriation, and furthermore, that they have trivialized the impact of gang violence on marginalized communities.

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Despite the apology, dozens of social media have approached to criticize the company, suggesting that gang-related violence has played down. One said: & # 39; This is so f ***** d. When I know all the children who died as a result, I no longer see the obstinacy. & # 39;

Despite the apology, dozens of social media have approached to criticize the company, suggesting that gang-related violence has played down. One said: & # 39; This is so f ***** d. When I know all the children who died as a result, I no longer see the obstinacy. & # 39;

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Despite the apology, dozens of social media have approached to criticize the company, suggesting that gang-related violence has played down. One said: & # 39; This is so f ***** d. When I know all the children who died as a result, I no longer see the obstinacy. & # 39;

& # 39; I am ashamed and ashamed to find myself here. I was blind and stupid and I wish I could take it back – not to my own advantage, but to prevent anyone from feeling that this industry is more hostile and / or less sensitive than it already is.

& # 39; This was not my intention, and that is part of the problem: I had not thought about it. & # 39;

Add: & # 39; It breaks my heart that I am the reason that someone feels less welcome in the craft beer community and I am sorry that someone no longer had any energy at all about me or my ignorant label ideas. & # 39;

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