Table of Contents
Puma’s shares fell 22.8 percent after the German sportswear brand reported lower sales than expected and a drop in profits, which raises new questions about its ability to compete against the largest adidas and nike rivals .
Just one day after Adidas reported solid results, Puma said that the sales of the fourth quarter increased 9.8 percent, below the 12 percent prognosis by analysts, and annual profits fell to £ 238 million £ 258 million.
The actions sank at their lowest level since March 2018. On the contrary, Adidas’ shares this week reached its highest since the beginning of 2022.
Puma has been marketing new shoes, such as the Speedcat inspired by the racing engine for muscle in a market dominated by Adidas sambas, but JP Morgan analysts said sales have been weaker than expected.
New rapidly growing brands, such as on running and Hoka, have eroded Nike’s domain and created more competition.
Slump: Puma said that sales of the fourth quarter increased 9.8%, below the 12% prognosis by analysts, and annual profits fell to £ 238 million £ 258m
DIY INVESTMENT PLATFORMS

AJ Bell

AJ Bell
Easy investment and portfolios lists

Hargreaves Lansdown

Hargreaves Lansdown
Free Ideas for Treatment and Investment of Funds

Interactive inverter

Interactive inverter
Invest with flat rates from £ 4.99 per month

Saxo

Saxo
Get £ 200 in commercial rates

Commerce 212

Commerce 212
Free and account rate without account
Affiliated links: If you get a product, this is money you can earn a commission. These agreements are chosen by our editorial team, since we believe it is worth highlighting. This does not affect our editorial independence.
(Tagstotranslate) Dailymail