The return of dad's coach! Adidas recovers its classic line

Adidas will relaunch a series of styles from the eighties and nineties to take advantage of the trend of retro fashions

The return of dad's coach! Adidas recovers its classic line, as it takes advantage of the trend of retro fashion

  • The German sports firm returns with the so-called "dad trainers"
  • Among these lines are the Falcon trainer for women and Continental footwear
  • Another is Stan Smith, named after the American tennis player

City and Finance Reporter for the Daily Mail

Adidas will relaunch a series of styles from the eighties and nineties to take advantage of the trend of retro fashion.

The German sports firm, which reported yesterday a 20 percent increase in profits to £ 529 million, is bringing the so-called "dad coaches", which are thick and outdated shoes.

Among these lines are the Falcon trainer for women and the Continental shoe. Another is Stan Smith, named after the American tennis player.

Adidas will relaunch a series of styles from the eighties and nineties to take advantage of the trend of retro fashions

Adidas will relaunch a series of styles from the eighties and nineties to take advantage of the trend of retro fashions

Adidas CEO, Kasper Rorsted, said: "I was recently dining with Stan Smith in New York, with whom we had a contract since 1973, and he said that a lot of people do not know who I am, they think I'm dead & # 39 ;

"Children are driving the trend, we just follow the kids."

He added: "The newest trend seen in the High Street are models or new models of what we had in the 90s.

& # 39; Now comfortable shoes come, which are not to everyone's taste, but that's the new flavor for them to keep evolving. & # 39;

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