From see-through outfits to a very amorous boat ride in Venice, Kanye West and his “wife” Bianca Censori caused a stir during their summer vacation in Italy.

And insiders have now claimed the couple’s catchy antics were actually part of a publicity stunt to promote West’s “imminent” new album.

The American rapper, 46, is reportedly considering a career ‘comeback’ with the backing of Australian architect Censori, 28, after a dramatic fall from favor following his 2022 anti-Semitism scandal.

“He cooked in the studio all summer,” a source says. page six. “That sounds crazy.”

NBC News reported that West and Censori had quietly confirmed that “new music is imminent” after inviting a source into the recording studio to listen to the album.

Kanye West and Bianca Censori’s catchy antics in Italy may be part of a publicity stunt to promote West’s “imminent” new album. (The two are pictured in Venice last month)

The new release is rumored to be West’s first album since Donda 2, which was made available exclusively on his $214.50 Stem Player in February 2022, rather than using streaming platforms or traditional CDs/discs. .

West hasn’t released new solo music since releasing — and then deleting — Censori Overload, a song dedicated to his new lover, on Jan. 7.

Additionally, other sources claimed that West and Censori caught the eye in Italy to prepare for the launch of a new Yeezy fashion collection.

Other sources claim that West and Censori have caught the eye in Italy preparing for the launch of a new Yeezy fashion collection. (Pictured together in Tuscany on August 5)

“They’re having a lot of fun traveling right now and Kanye has been very inspired,” a source said. American weekly. “He says he designs, writes music and is inspired.”

Censori apparently helped West with his designs.

“They both think their fashions are going to change the culture. Kanye feels on the verge of a big comeback,” the source added.

The pair have certainly courted the limelight in recent weeks, with Italians furious with Censori wearing sheer mesh outfits that expose her chest.s.

Censori (pictured in Florence on August 3) apparently helped West with his designs

Italians have taken to social media to call the Kim Kardashian lookalike’s outfits ‘disrespectful’, with some saying the ‘lewd’ duo were not welcome in a country known for its conservative Catholic heritage.

Others have described the images of the couple as “disturbing” and even speculated that the Yeezy designer took charge of Censori’s appearance.

They made headlines again last Monday after West displayed his bare bottom in front of gawking tourists while on a boat ride with his so-called wife.

Italian locals are unhappy with Censori who ‘walks around practically naked’ in this conservative Catholic country

Critics argued that the act constituted “public indecency” – a charge that carries a fine of up to €309 (AU$520), according to Italy’s Constitutional Court.

However, some PR pundits argued that the publicity stunts were exactly what West should do to revive his brand.

“It’s a great publicity stunt that is already generating worldwide media coverage for the two of them, which is bound to attract attention,” a celebrity agent said. Max Markson told Daily Mail Australia.

Some PR experts say publicity stunts are exactly what West should be doing to revive his brand. (West and Censori are pictured en route to Sunday service in Los Angeles on June 4)

Markson claimed West would “certainly” enjoy a successful comeback following his antics in Italy, adding: “He is already one of the most popular personalities in the world and the future will continue for him no matter what. he wants to do.”

Likewise, an expert in branding and Reverse Public Relations CEO Nicole Reaney describes West and Censori’s controversial boat ride as a “public relations masterstroke.”

“It caught the attention of media around the world, giving them more exposure and a narrative about their personality,” she told Daily Mail Australia.

“It’s a great publicity stunt and it’s already generating worldwide media coverage for the two of them which is bound to attract attention,” celebrity agent Max Markson told Daily Mail Australia exclusively. (West and Censori are pictured in Los Angeles on May 13)

Reaney also credits Censori with “softening up” West’s image, while allowing him to shine brighter than when he was married to Kim Kardashian.

“When (West) was with Kim Kardashian, it was Kim at the center of the publicity,” she explained.

“As an Australian architect, Bianca brings a completely different dimension and influence to Kanye,” she added.

However, other pundits have questioned the ability of West’s latest controversies to really help revive his brand.

West and Censori tied the knot in a private ceremony in Beverly Hills in January, about two months after the rapper’s divorce from Kim Kardashian was finalized.

“If this is all about public relations, there are certainly other ways to get media coverage without disrespecting local laws,” said Adrian Falk, founder of Believe in advertising and public relationstold Daily Mail Australia.

“It’s definitely not a strategy I would suggest to my international celebrity clients,” he added.

Prior to his outings with Censori, West generally stayed out of the spotlight following a series of controversies.

These scandals included his decision to wear a “White Lives Matter” shirt, the tweet that he was going to “cheat the Jewish people to death” and the eulogy of Adolf Hitler.

West’s anti-Semitic comments were condemned by the Anti-Defamation League and he was promptly fired by his agency CAA, production company MRC, Adidas, Gap and Balenciaga.

West and Censori first dated in January 2023, just months after his divorce was finalized.

Bianca has a degree in architecture and worked for Kanye’s design company Yeezy.

The couple tied the knot in a private ceremony in Beverly Hills in January. However, the legality of the union is in question, as they did not file a marriage certificate.

Previously, Kardashian filed for divorce in February 2021 after six years of marriage.

Throughout their relationship, West often called Kardashian his “muse” and heavily influenced her fashion choices.

The former couple share four children: North, 10, Saint, seven, Chicago, five, and Psalm, four.

Throughout their relationship, West has often called Kardashian (pictured together in Beverly Hills in February 2020) his “muse” and heavily influenced his fashion choices.