The Motorola Razr is about to make a comeback.
After being buried in a digital grave since 2008, Lenovo, owned by Motorola, is ready to revive the world's most popular flip phone with a $ 1,500 version with a collapsible screen according to the Wall Street Journal.
Lenovo is said to work with Verizon to launch the device in the US from February.
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After Lenovo has been buried in a digital grave since 2008, it's ready to revive the world's most popular flip phone with a $ 1,500 version with a collapsible screen
A TELEPHONE RECORD SOURCE
Because of the striking appearance and the thin profile, the Razr was initially launched on the market as an exclusive fashion phone when it was released in 2004.
Only a year later, when the price was reduced, it became a great success.
In 2006, Motorola had sold more than 50 million copies.
During the four-year run of the Razr, the V3 model sold more than 130 million copies and became the best-selling flip phone in the world.
The Razr was eventually discontinued in 2008.
Motorola Mobility, the company's smartphone division, received a patent last year for a device with a screen that folds in half and a hinge in the middle, the Journal reported.
In addition to a folding screen, there are some other details about what the device will look like, such as screen size, form factor or which mobile operating system it will use.
With a price tag of $ 1,500 it costs more than twice the original $ 600 Razr.
It is expected that only 200,000 copies of the reboot Razr will be manufactured, which means that it is probably a limited edition device.
The phone is still being tested and the timing of the release could eventually change, according to the Journal.
It would not be the first time that Motorola has tried to revive the name Razr.
In 2011, the company worked with Verizon to launch the Droid Razr, a smartphone that did not mimic the original design of the flip phone, but instead had a 4.3-inch display and claimed the thinnest smartphone world & # 39; with a thickness of 7.1 mm.
Motorola was never able to reproduce the popularity of the original Razr V3, which went from a high-end status symbol to even more ubiquitous than BlackBerry phones
The original Motorola Razr V3 went from selling 50 million units in 2006 to 130 million units during its lifetime, making it one of the most popular phones ever. It was discontinued in 2008
The Droid Razr hoped to take advantage of Razr's original success, but it eventually resulted in a matt sales.
Motorola was never able to reproduce the popularity of the original Razr V3, which went from a high-end status symbol to even more ubiquitous than BlackBerry phones.
It went from selling 50 million units in 2006 to 130 million units during its lifetime, making it one of the most popular phones ever.
But the Razr was later dethroned after Apple launched its first iPhone in 2007, with a flashy touchscreen and a slim design.
Motorola signaled the death knell when it sold its mobile phone company to Google in 2011 and later, when Lenovo bought Motorola Mobility from Google in 2014.
The Razr was released as a high-end device, with football star David Beckham who commissioned him early. It was later dethroned after Apple debuted the iPhone in 2007 with a flashy touchscreen
THE RISE OF THE RAZR
2004: Motorola releases the Razr V3, the first phone in the Razr line. Thanks to the ultra thin design, the device could be marketed as an ultra high-end phone.
Motorola released the original Razr phone, the V3, in 2004
2005: Motorola lowers the price of the V3, making it sell 50 million copies by 2006.
2007: Motorola launches the successor of the V3 on the market, the Razr2. It contained a 2mm thinner body and a micro USB charger that can also be used to connect a headset.
2008: sales of the Razr2 started to rise when consumers switched to newer, more flashy models such as the Apple iPhone, which was released a year earlier.
The successor, the Razr3, was eventually stopped with decreasing sales.
2011: Motorola is working with Verizon to release the Droid Razr, a 4G LTE smartphone that, according to him, is the thinnest smartphone ever & # 39; used to be.
2019: Speculation begins to build that the company plans to launch a collapsible Razr successor, including patents that suggest a device could be installed this year.
It would not be the first time that Motorola has tried to revive the name Razr. In 2011, the company worked with Verizon to launch the Droid Razr with a 4.3-inch screen
By revitalizing Razr this year, Lenovo wants to appeal to an increasing number of consumers who are content to hold their older phones longer, according to the Journal.
BlackBerry and Palm have tried to make similar comebacks, as well as Nokia, which is a renewed $ 85 8110 & banana phone & # 39; has released, as well as the Nokia 3310.
However, it is unclear how many consumers are seriously interested in these nostalgia devices.
That is probably the reason why Motorola incorporates newer technology into the upcoming Razr, such as a folding screen.
Other companies such as Samsung, ZTE, Huawei and Xiaomi have released the fold-out telephones or are planning to bring them to the market.