2K games has announced that it will sell the next generation of PS5 and Xbox Series X versions of the coming NBA 2K21 for $ 69.99, a $ 10 increase for the current generation of Xbox One and PS4 versions of the game. And it’s the first indication that the Xbox Series X and PlayStation 5 may bring a price increase over the standard $ 60 that big video games have been sold for years when they arrive this fall.
Most video games have sold for $ 60 since the “seventh generation” console era of the Xbox 360, PlayStation 3, and Nintendo Wii, which was a $ 10 price increase from the $ 50 standard that preceded it. But if NBA 2K21 is an indication that the $ 60 era is almost over: assuming other game studios are following the example of 2K Games here, the $ 70 PS5 and Xbox Series X games could see the new standard for AAA titles.
The price hike doesn’t come out of the blue: as games get more and more complex and detailed, the more expensive it becomes for developers to create a single title. And we’ve already started to see prices rise in the current generation with more expensive “deluxe” or “gold” editions of titles that include additional bonus content, cosmetics or DLC.
But for players who are about to spend hundreds of dollars on a new console, it’s not exactly exciting to see that all the new games coming out might be even more expensive.
Even more frustrating is the fact that, in addition to the current $ 60 generation and $ 70 next-gen versions, 2K Games will also be selling a special $ 99.99 “Mamba Forever Edition”, including copies of several generations. As the 2K press release explains: “purchasing Mamba Forever Edition On current or next generation platforms, a copy of the standard edition game offers on the other generation at no additional cost, within the same console family. ”
If that sounds familiar, it’s because it’s pretty much identical to the Smart Delivery program Microsoft offers for the Xbox Series X and Xbox One or the free upgrades promised by studios like CD Projekt Red or Bungie Cyberpunk 2077 and Destination 2. But instead of offering those cross-gen upgrades for free, 2K Games charges players $ 30 or $ 40 extra for the privilege.
It is even more limited than that of EADouble jurisdictionProgram for Madden 21, which offers players a free next-generation upgrade, but attaches a term to the offer. (Players will have until the launch of Madden 22 to take advantage.)