The editorship of the Duchess of Sussex of Vogue is a huge triumph for her & # 39; global brand & # 39; but will match many of the traditional followers of the Royal Family, PR experts have said.
Meghan has sent shock waves through the showbiz world this week by using a front page of the fashion magazine to create 15 female & # 39; pioneers & # 39; promote causes that are such as body positivity, transgender rights and climate change.
The move is a radical break with the front covers of the Duchess and Cambridge and Princess Diana and has caused much controversy among many royal fans.
Today it emerged that, despite the trumpeting of a number of charities, none of the money earned from the worldwide sale of the magazine goes to charity, despite the fact that some experts have said that it is a deal for both parties could end up in the pounds.
Speaking with MailOnline PR expert Anthony Burr: & # 39; It's a figure that comes in millions. British Vogue has now made a statement about the direction the new editor will take and it opens it up to a whole new audience.
Meghan Markle (pictured above) is said to have worked on the project during maternity leave and PR experts said it was an opportunity that could not be missed
Meghan has said herself that she will not appear on the cover of the magazine. Her guest edits have been described as a & # 39; win win & # 39; for both parties
& # 39; This edition alone will undoubtedly be a big seller. Advertisers would have paid the highest bill for prime space.
& # 39; And for the Duchess of Sussex it means she will be taken even more seriously as an agent of change – and this will help her charities financially. It is a victory for both parties. & # 39;
This while PR expert Mark Borkowski also told MailOnline the Vogue editorial team and the huge global response & # 39; priceless & # 39; was in PR terms, but in stark contrast to what the Royal Family has traditionally represented.
He said: & # 39; It is very unbranded for what we see, this is a change mark in the heart of the royal family.
Meghan, pictured above with Edward Vogue editor Edward Enninful, is not paid for the work
& # 39; She continues to give a virtuous signal, but the question is what the stubborn royal followers who have come to expect certain access will think of the royal baby's lack of pictures and the issues surrounding Frogmore House. & # 39; 39;
He said that the move towards a message of change rather than tradition would sound better with younger people, but there was a risk of upset an older generation.
He added: & # 39; This is similar to Lady Diana, who at that time was very different from what the public was used to and caused some disruption. It is very different from what Sophie Wessex or Kate Middleton have offered. & # 39;
Vogue, edited by Edward Enninful, has confirmed that Meghan has not been paid for her guest editing and that none of the money raised by the magazine's advertisement or cover price goes to charity.
Vogue owner Conde Nast, however, contributes to charities throughout the year. Last year, for example, they supported an event where celebrity-worn clothing was auctioned for the LGBT homelessness charity, the Albert Kennedy Trust.
Burr also added that Meghan's new role will help divert attention from other skirmishes she has recently had to deal with.
He said: & # 39; It could not have come at a better time for Meghan, because she really needs to get into the hearts of the British public.
& # 39; It's a growing trend right now – Kate edited Huffington Post a few years ago. Harry was a guest editor of Radio 4. It's only natural that this is the case and it's great for both parties.
& # 39; She wants to go into politics and be different from everyone else and you have to say fair play for that. You can't criticize her because other royals have done it. What she did is that she celebrated other women, this happened while she was pregnant and she clearly thought that this was an opportunity that could not be missed. & # 39;
Despite the fact that Meghan is now using the platform to celebrate other women, Mr. Burr added that people will always find holes in her work.
He added: & # 39; It looks at what is an easy target. Looking at the women she put on the front and the fact that she said she would not be on the cover. Some people have said that this is an excavation with Kate who had been there before.
& # 39; Overall it's positive, but she still has a lot of hard work to do to get British people on board, which Vogue really isn't. & # 39;
Mr. Burr said it was the fashion publisher who would have convinced her and added that it was definitely better for her to do UK Vogue instead of the American publication.
& # 39; It would not have been good for her to do a national newspaper, this is an easy victory for her and the right time for Vogue – good for both.
& # 39; Now she has to work on everything else too. She doesn't have to use the reset button, but she has to change a lot. & # 39;
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