The Power of eSports to Unlock the Potential in Global Gaming Markets

Following the rise of digitalization, competitive gaming has become highly popular throughout the last few years. Fundamentally, one of the main factors that can be attributed to the sector’s growth relates to its ability to seamlessly adapt to the latest gaming trends. In turn, eSports have been able to develop numerous different markets, along with changing the outlook of the broader gaming industry. So, let’s take a look at the influence of competitive gaming. 

Driving Diverse Consumer Interest 

Aside from the ever-growing nature of eSports traditional gaming countries, such as China and the United States, the industry’s emergence has proved to be the catalyst in unlocking the game-orientated potentials of up-and-coming regions, including India.  

Despite being an unstructured industry within the South Asian country, eSports is providing a platform that combines India’s new-found interest in gaming with its deep-rooted love of sports. Crucially, this has been central in the industry attaining a market worth of approximately £650 million, according to a report by The Bridge.  

Furthermore, as a result of the competitive gaming industry in India being able to attract the interest of millennial audiences, the sector’s prize money enjoyed an increase of 180 percent in 2019. Importantly, this is also a testament to the popularity of titles that are at the heart of eSports, like Dota 2, Counter-Strike: Global Offensive, and PlayerUnknown’s Battlegrounds Mobile.  

Moreover, the popularity of CS:GO has not just enhanced the competitive gaming sector in India, but it has also been central to the flourishing nature of the eSports betting sector. The first-person shooter, as per a May 2020 report by Newzoo, is the most-viewed title on Twitch in regards to eSports gaming with 30.9 per cent of the spectator share. Because of that, platforms such as Winners.bet, a CS:GO betting website, cater to the game’s widespread interest through offering betting markets on a whole host of tournaments, including the BLAST Premier, ESL Pro League, Winners League, and more.  

Changing the Outlook of the Gaming Sector

As a result of the fact that the eSports audience total is set to grow to 995 million people in 2020, few can argue with the suggestion that the sector is altering the traditional gaming industry. In addition to unlocking the potentials of global markets, competitive gaming has helped to heighten both media attention and sponsor opportunities within gaming. For example, UK broadcasters, BBC and BT Sport, have sought to air further eSports events throughout the last few years, as showcased by BT’s FIFA-based competition. 

Moreover, as touched upon above, the intertwining of competitive gaming with video-streaming platforms like YouTube and Twitch has helped to make the market more accessible to the next generation of gamers. Globecast states that the industry has been able to attract millennials because of platform convenience in relation to viewing opportunities, as 70 percent of eSports fans watch competitions on mobile devices.  

Causing an Undeniable Shift in Approach 

Ultimately, there can be no doubt that the rise of eSports has had a significant impact on global gaming markets. As well as acting to drive consumer interest and increase its appeal on mainstream broadcast platforms, the sector’s emergence will likely influence the future of game design. Due to the successes of various titles in a competitive format, designers will now likely alter their approaches towards creating more accessible games that are capable of attracting a vast multiplayer audience.