The popular fashion retailer, Revolve, was criticized after an Instagram post revealed that the brand was selling a sweatshirt with the slogan: "Being fat is not beautiful, it's an excuse."
Florence Givens, an artist and social advocate, first published a series of images from the Revolve website on her Instagram account of models wearing sweaters at a price of $ 168 with controversial quotes.
At the end of each quote in small print there was a line, as was said to (woman's name) & # 39; to highlight the phrases that specific people found in their own lives. The women who provided the troll appointments were Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser.
Issue: Popular fashion retailer Revolve launched a series of sweatshirts on its website that featured controversial quotes, said to prominent women
Uncertain: The fashion brand LPA made Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser submit a quote posted by an Internet troll for the shirts.
Mixed messages: in a series of messages with the artist Florence Givens, LPA explained how Revolve launched the sweatshirts early before they could be launched with an explanation
Bad marketing: the brand admitted that there was an error and they wanted to market the shirts first instead of throwing them in Revolve.
LPA, the brand that collaborated with Revolve for these new t-shirts, explained in a chain of messages with Florence that the collection was launched earlier than planned without the meaning behind it.
Once the realized revolution launched the articles online, the brand implored the company to remove them before the official launch.
"It's a collaboration with five women with the worst troll appointments," the brand explained to the account in a message.
"The point was to shed light on how horrible the troll is."
But this message had the opposite effect, as more and more people saw images of the thin models with a sweatshirt that seemed to be ashamed.
Other slogans were included in the collaboration, including one that said "too bold to be boned" and another that said "if you were to translate a vagabond into her face, she would have a better face".
According to LPA, the brand was going to launch the sweaters on its own website with each of the five prominent women modeling them in a selfie.
Confused: many people took to Twitter to express their disappointment in the collection because it seemed to promote shame
Bad choice: Many people mentioned how Revolve put the sweatshirt talking about weight in a slim model
He is not a fan: Twitter exploded on Wednesday after the images came out of the sweatshirts
Proceeds from the sale would go to an undisclosed charity.
Since launching early in Revolve, LPA contacted the retailer and implored the site to download the clothing items, but it is not clear if the items will be launched later this week.
The problem that many people had online, in addition to the slogan, was the model that carried the message of shaming people.
"Will someone explain to me how thin are the people who wear these sweaters to help in any kind of empowerment for fat people?" One person wrote after seeing the sweatshirt.
"Because for me, it seems like a kind of direct phobia."
Florence also described the clothes as a marketing decision & # 39; problematic & # 39; in a message to his followers.
"This is still incredibly problematic and a terrible attempt to claim toxic narratives because (in my opinion) it only gives them power by putting them back into the world," he wrote after revealing the conversation with LPA. .
Other commentators expressed their distaste for the clothing article calling it "insulting" and another way for trolls to embarrass other people.
Involved: Suki Waterhouse (left) and Emily Ratajkowski (right) were two of the five women who submitted budgets for the sweatshirts, but that was not clear to the customers
Positive? Paloma Elsesser (left) and Lena Dunham (right) also presented their own quotes they received from online trolls
Collaborative: the fifth person involved with the sweaters was the Cara Delevingne model. LPA was going to launch them on their own website with the five women dressing them in a selfie
Felicity Hayward, a model and founder of Self Love Brings Beauty, was another person who expressed her disdain for the sweatshirt on Twitter.
She told DailyMail.com: "Beauty is not based on size, but ignorance is based on insecurity, revolution is trash and they are so ignorant that they think this message is acceptable, or so insecure that they have to play with body shame to be able to gain attention
Tess Holiday, a plus-size model who drew attention earlier this month for her cosmopolitan UK cover, even joined the conversation by saying that Revolve was "a disaster" to launch online sweatshirts.
None of the five women who sent the quotes issued a statement about the controversy.
A Revolve spokesperson confirmed to DailyMail.com that the collection had been "released prematurely". On his site, he added that the pieces were due to debut on Thursday to serve as a direct comment on the & # 39; normality of cyber-bullying. and the shared desire to create a community for those most affected by the epidemic & # 39;
She added: "We at Revolution, sincerely apologize to everyone involved, particularly Lena, Emily, Cara, Suki and Paloma, our loyal customers and the community in general for this error.
& # 39; The collection has been retired. We are proud to donate $ 20,000 to "Girls Write Now" with the hope that those who need it can benefit from what was a meaningful, profound and impactful collaboration of LPA. "