The new premium subscription service from Fitbit hopes to seduce you with personalized data, challenges and more

Fitbit Premium is a new subscription service that offers personalized goals, challenges, coaching and guidance for paid users when it is launched in 17 countries this fall. It costs $ 9.99 a month, or $ 79.99 for a year, and it works with all Fitbit fitness trackers and smartwatches. If the free app from Fitbit just doesn't contain enough data for you, or if you just don't feel enough encouragement to meet your goals, the Premium service might be worth trying.


Fitbit is not exactly new with subscription services. It launched its Fitbit Coach in addition to the original Versa in 2018 for $ 7.99 per month or $ 39.99 per year (Fitbit says Premium subscribers get free access to Coach, which includes training videos & audio-coaching programs & # 39; s, and current Coach subscribers are automatically upgraded Premium without extra costs).

Premium seems to aim higher, and although Fitbit is primarily known as a hardware company, this new software is a way for Fitbit to squeeze some extra money out of customers. Similar to Apple's strategy to build services that are exclusive to hardware owners, Fitbit wants to build a service that keeps users loyal (and pays for long-term services). It is a particularly relevant strategy for Fitbit & # 39; s fitness trackers, which usually offer more incremental updates that do not always encourage existing customers to look for new hardware.

We have not yet tried Fitbit Premium, but we are going into the launch in more detail. This is what you can expect with a Premium subscription when it is launched later this year:

Detailed health reports: Fitbit worked with doctors to create a wellness report, generated with graphs and charts by the service, that subscribers can print and take to their annual physics. The goal here is that, thanks to the data collected by the fitness tracker and software, you will have a simpler, more productive and more transparent interaction with the doctor.

Contextual advice: Sometimes the needle on the scale does not tell the whole story. Like the free app, the Premium service from Fitbit can measure all basic statistics, such as weight and sleep time. But the paid service can contextualize progress in a number of new, interesting ways. If your heart rate falls at rest, that is a sign of progress, no matter what the scale indicates, and the service is intended to encourage users with other similar insights. Fitbit also says that the service will delve deeper into features such as Sleep Score. In particular, this new feature is available to all users, but only Premium subscribers receive more in-depth data.


Games and challenges: Premium allows users to participate in challenges and games with other contacts, and in particular, they are highly configurable so that you can set the goal and details to reach the goal. The idea here is to level the playing field between your contacts, especially those who are normally outside your league in terms of fitness. With All for One, for example, you can set a simple goal, such as simply burning calories every day or walking a kilometer without worrying about speed.


Premium wellness content: Audio experiences from Headspace, Daily Burn and Yoga Studio will find their way to Fitbit & # 39; s Premium service, which is great when you need some company while meditating or training.

Something that is not included with Premium is health coaching. This function will be available in 2020. Via the Fitbit app you will be brought in contact with a certified health and wellness coach for personal advice and guidance. Fitbit has not shared the price for health coaching, although it said that its Premium service will be included in the costs.

Fitbit Premium is launching this fall for all its fitness trackers and smart watches and costs $ 9.99 per month or $ 79.99 per year.