Adidas has released a new version of its Ultraboost DNA running shoes with a unique twist – the company’s iconic three-stripe logo is now made from real plastic Lego bricks, allowing for a few more customizable kicks.
Officially known as the Adidas Ultraboost DNA X Lego Plates shoes, the new $ 200 brick sneakers have transparent plastic slots on the side shaped like flat two-by-six Lego plates: enough to fit three two-by-two Lego plates to fit stripe.
The shoes also feature a few other Lego homages, including a Lego logo on the tongue and stone-like details on the top and sole of the shoes. The interior trim is also done up in a bright Lego yellow.
And while the shoes come with a collection of primary color stones, there’s probably nothing to stop you from swapping your own stones in more interesting colors for an even more personalized look.
The whole thing is actually vaguely reminiscent of Crocs – especially the Jibbitz charms that fit in to let owners put a unique style on their rubber shoes. The main difference is that Lego bricks are more common and the Ultraboost shoes a bit more fashionable.
The Adidas Ultraboost DNA X Lego plates will go on sale on Thursday, April 8 at 10 a.m.ET via the Adidas website for $ 200.