Google has started a few tools to make it a lot easier to find the right GIF for your conversation.
The tools work as follows: search for a celebrity or fictional character from the drop-down list and it shows the type of emotions or reactions that are most associated with them, or vice versa. So if you’re looking for a Michael Scott GIF, you’ll probably find GIFs related to luck.
Another tool lets you search through different emotions to find the most popular celebrity or fictional character. For example, if you are looking for a GIF that is associated with the word “shrug,” you will likely find GIFs from Kanye West, Elmo, and Oprah Winfrey to convey that sense of confusion or indifference.
These new interactive tools are based on data collected by Google’s GIF and sticker search engine Tenor, which the company acquired in 2018. The Trends team at Google generated these tools by gathering information about the kind of emotions, feelings and reactions that users were looking for in Tenor and investigating which pop culture icons were selected.
Google has also launched an emotional ‘fingerprint’ tool, which allows you to search through a range of emotions, such as ‘happy’ on the one hand and ‘crying’ on the other. Different points throughout the series show which celebrities or fictional characters best represent the emotion you are trying to convey.
In an age where communication is mainly through emails, text messages or social media, it can be very difficult to express your emotions in a few words, and that’s why GIFs are so attractive. They add the extra context needed to ensure that you convey the most accurate representation of your emotions.