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& # 39; Many members expressed concern about the message traffic on NRATV that was too far away from our core mission: defending the Second Amendment, & # 39; Wayne LaPierre, the former managing director of the N.R.A., said in a report Wednesday (photo)

The National Rifle Association pulls the plug to NRA-TV and ends its long-standing relationship with advertising agency Ackerman McQueen amid a series of lawsuits

  • The National Rifle Association has removed the plug from the NRA TV production
  • The move marks the end of an increasingly volatile business relationship with his former advertising agency Ackerman-McQueen, it has been reported
  • Ackerman McQueen, who was responsible for carrying out the live broadcasting activities of the arms rights group, will no longer work on behalf of the NRA
  • Nevertheless, NRA-TV can still broadcast repeats of previous content, but there will be no further live broadcasts
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The National Rifle Association has removed the plug from the NRA TV production.

The move marks the end of an ever-changing business relationship with his old advertising agency Ackerman-McQueen, the New York Times reports.

Ackerman McQueen, who was responsible for conducting the live broadcasting activities of the arms rights group, will no longer work on behalf of the NRA, ending a relationship that has lasted more than 30 years.

& # 39; Many members expressed concern about the message traffic on NRATV that was too far away from our core mission: defending the Second Amendment, & # 39; Wayne LaPierre, the former managing director of the N.R.A., said in a report Wednesday (photo)

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& # 39; Many members expressed concern about the message traffic on NRATV that was too far away from our core mission: defending the Second Amendment, & # 39; Wayne LaPierre, the former managing director of the N.R.A., said in a report Wednesday (photo)

Nevertheless, NRA-TV can still broadcast repeats of previous content, but there will be no further live broadcasts.

It has also broken ties with his on-air talent, who were employees of Ackerman McQueen.

It is not yet known whether the N.R.A. will hire some of the on-air personalities in the future.

& # 39; Many members expressed concern about the message traffic on NRATV that was too far away from our core mission: defending the Second Amendment, & # 39; Wayne LaPierre, the old general manager of the N.R.A., said in a report Wednesday.

& # 39; So, after careful consideration, I announce that we are undergoing a significant change in our communication strategy from today. We no longer broadcast & # 39; live TV & # 39; programming. & # 39;

Ackerman McQueen told the NYT & # 39; s that & & quot; 39 & s; not surprising that the N.R.A. is not willing to respect his agreement to terminate our contract and our long-term relationship in an orderly and friendly manner. & # 39;

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The fragile split comes amid tit-for-tat accusations after Ackerman McQueen accuses LaPierre of charging the $ 240K advertising agency in travel expenses to Italy, Hungary, the Bahamas and other destinations in a letter written to the NRA & # 39 ; s board earlier this year.

The NRA took revenge by suing Ackerman McQueen for allegedly not sharing billing documents with the NRA, as well as not disclosing the nature of the contract between the advertising agency and then NRA president Oliver North, The Hill reported.

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