Bad Timing: Surfer and shark attack survivor Mick Fanning is revealed as the face of an Australian tourism campaign – a DAY after a British backpacker bit his foot
- Two British tourists were torn apart on Tuesday by a shark off the east coast of Australia
- Alistair Raddon, 28, from Southampton, had bit his right foot in the attack
- Danny Maggs, 22, from Plymouth, suffered serious injuries to his right calf
- The attack was only a day after Tourism Australia launched a new campaign
- Campaign has surf sensation Mick Fanning that survived shark attack
Surfer Mick Fanning, who fought famously against a shark, has emerged as one of the faces of an Australian tourism campaign – a day after a British backpacker bit his foot off a shark.
The latest Tourism Australia campaign, promoting Queensland's reefs and beaches to an international audience, was launched on Wednesday.
Fanning, who was attacked at the J-Bay Open World Surf League event in South Africa in 2015, is one of the many famous faces involved in the $ 38 million project.
The awkward timing of the campaign release comes just a day after British tourist Alistair Raddon, 28, from Southampton, had bit his right foot off by a shark while snorkeling on the Whitsunday Islands near the Great Barrier Reef.
Danny Maggs, 22, from Plymouth, is smiling and gives a & # 39; hang loose & # 39; hand gesture to the camera while being loaded into a helicopter after being bitten by a shark
Fanning participated in the World Surf League Championship Tour at the J-Bay Open in July 2015, when & # 39; things became interesting & # 39;
His friend Danny Maggs, 22, also bit his leg heavily in the same attack.
They were flown to Mackay Base Hospital in a & # 39; serious but stable & # 39; condition, where they have both undergone surgery since then.
The attack took place at 10.17 am while the pair swam in the ocean off Hook Island, part of the Whitsunday Islands of Queensland, a popular tourist spot.
Tourism The campaign & # 39; Come live our philosophy & # 39; of Australia revolves around Australian relaxed attitude and sense of adventure and Queensland is mentioned considerably in the three-year campaign.
Fanning and Terri Irwin are among the celebrities involved in the campaign that Australia is promoting to the rest of the world.
Fanning (photo right), who was famously survived by a shark during the J-Bay Open World Surf League event in South Africa in 2015, is one of the many famous faces involved in the $ 38 million project
Maggs (right) swam alongside friend Alistair Raddon (left, pictured one day before the attack) near the Whitsunday Islands when the attack took place
& # 39; The reef, Gold Coast and Mossman Gorge will be at the heart of the latest Tourism Australia campaigns, while bringing some of the state's iconic tourist offers to life in an effort to attract more travelers to Queensland, & # 39; told federal tourism minister Simon Birmingham to the Courier Mail.
& # 39; At its core, Philausophy, it's about giving travelers around the world a taste of what makes Australia such a & # 39; n enjoyable destination by the people, lifestyle and personality that make Australian experiences so memorable in the spotlight to put.
A Tourism Australia spokeswoman said the global travel market was messy and competitive and they needed to break through with a unique selling point that sets Australia apart from its competitors.
Mr Raddon (photo) had bit his right foot during the attack, which happened when he was fighting Mr Maggs in the water
& # 39; Australia is seen as a one-time destination that can be postponed for another day due to rational factors such as time, distance and costs.
& # 39; Lack of fashionable clothing is due to the limited knowledge of Australia's offerings beyond iconic experiences that make consumers feel they have seen and heard it all before. & # 39;
Other big names in the campaign are actor Chris Hemsworth, comedian Adam Hills and writer Kathy Lette.
Surfing hero Mick Fanning reveals what REALLY happened when he was attacked by a great white shark
Retired Australian surf hero Mick Fanning has remembered the events in South Africa when he fought a monster shark. He revealed that he did not think he would come back to the coast alive.
Fanning participated in the World Surf League Championship Tour at the J-Bay Open in July 2015, when & # 39; things became interesting & # 39 ;.
Four minutes into the competition, a great white shark circled him.
& # 39; I thought I'd die. I think everyone watched from the beach that day, and on the live broadcast around the world, thought exactly the same thing, & told Fanning Stellar.
Jet ski & # 39; s immediately came to rescue Fanning, who slapped the animal in the nose as he escaped.
Since his retirement, he revealed that he doesn't like to talk about the meeting, and has embraced & # 39; unleashed & # 39; from the life of professional surfing.
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