Home Life Style The Meghan effect strikes again! The Australian clothing brand reveals its profile has skyrocketed thanks to the Duchess wearing its clothes, after she touted its “power” to endorse brands.

The Meghan effect strikes again! The Australian clothing brand reveals its profile has skyrocketed thanks to the Duchess wearing its clothes, after she touted its “power” to endorse brands.

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Meghan Markle's support for Australian women's clothing brand Posse has been

The founder of an Australian clothing brand has touted Meghan Markle’s selling power, after the duchess previously admitted to wearing labels knowing it would give them a boost.

Posse owner Daniella Mulham revealed the Duchess’s impact on sales has been “monumental” since she started wearing the brand’s clothing and thanked the royals for their “ongoing support.”

Speaking to Town & Country, Mulham said: “We are so grateful for the continued support she continues to show our brand and we love seeing her wearing Posse.”

And Posse is by no means the only brand that has benefited greatly from the Meghan effect, as many other brands around the world have noticed spikes in sales after she wore their items.

A notable example was in 2017, when a bag from Scottish brand Strathberry sold out online in 11 minutes after Meghan wore it during an engagement with her then-fiancé Harry.

The Duchess herself is well aware of her impact on the success of clothing and accessories brands, and has previously revealed how this affects her fashion choices today.

She explained to the NYT that when you know there will be a ‘global spotlight’ on what you’re wearing, you’ll ‘support designers you (have) great friendships with and smaller, up-and-coming brands that haven’t gotten the attention they should be getting.’

Meghan added: “That’s one of the most powerful things I can do, and that’s just wearing an earring.”

Meghan Markle’s support of Australian womenswear brand Posse has been “monumental”, the owner said (Meghan is seen wearing the £240 Posse Theo striped maxi dress outside Tre Lune in 2023

Elsewhere, Meghan The impact on Strathberry’s sales was so significant that the brand was reportedly able to expand its workforce, giving enormous financial weight to its sponsorships.

Another brand that experienced the Meghan effect is London-based lab-grown diamond company Kimaï. In 2019, the then-royal was photographed wearing her £630 Felicity earrings, which she bought herself.

According to Kimaï co-founders Jessica Warch and Sidney Neuhau, this generated sales of $1.2 million (£945,000).

The duo explained their profits over the past few years and how Meghan played a major role in increasing sales.

Jessica said: “We launched it with no investment and then two months after we launched we got Meghan Markle to wear our pieces, which allowed us to significantly increase revenue, and from there we raised $1.2 million.”

The brand, which only uses lab-made stones, as well as only using recycled gold, secured a record investment from Dragon’s Den star Steven Bartlett, who pumped in £250,000 in return for a three per cent shareholding. its largest sum to date.

The mother of two also donned the Posse Emma linen pencil skirt during a visit to San Basilio de Palenque, Colombia, in August last year.

The mother of two also donned the Posse Emma linen pencil skirt during a visit to San Basilio de Palenque, Colombia, in August last year.

When introducing their company on the show, Jessica and Sidney noticed that Meghan had worn the earrings.

They said they used cold emails to get him to show off the props, adding that they are “big believers” in the tactic, telling the Sun: “It’s the same way we got all our investors because we didn’t know anyone in the space.’

The outlet reported in January that the company will make a £500,000 profit in 2024, after spending its first four years at a loss.

These brands simply seem to have benefited from Meghan wearing their accessories, and while the former royal said she has between five and 10 brands in her investment portfolio, the only ones confirmed are Cesta Collective and Clevr Blends, a coffee brand with vegan milk powder, which can be purchased in the UK for £23 for a bag containing 14 drinks.

The Duchess of Sussex, who ran lifestyle brand The Tig before meeting Prince Harry, first discovered Cesta when she was shopping online.

she told him NYT: ‘I spend a lot of time searching for brands on Google. When people are online looking for things or reading things, I try to find cool new designers, especially in different territories.”

According to the brand’s Instagram profile: “We are a mission-driven, responsibly made handbag brand celebrating the work of a talented artisan.”

Cesta has an annual revenue of $1 million (£756,990) and its portfolios take between four and seven days to complete.

Meghan appears in the photo with Prince Harry during their trip to Colombia. She is seen wearing a bag from Cesta Collective, a brand she has invested in.

Meghan appears in the photo with Prince Harry during their trip to Colombia. She is seen wearing a bag from Cesta Collective, a brand she has invested in.

In 2019, Meghan was photographed wearing a pair of £630 earrings from then-startup Kimaï, who say purchasing and wearing the accessories helped them raise more than $1,000,0000 in investments, including £250,000 from the Dragon's star Den, Steven Bartlett.

In 2019, Meghan was photographed wearing a pair of £630 earrings from then-startup Kimaï, who say purchasing and wearing the accessories helped them raise more than $1,000,0000 in investments, including £250,000 from the Dragon’s star Den, Steven Bartlett.

Sidney Neuhaus (left) and Jessica Warch (right), who founded jewelery brand Kimaï, landed a $329,000 (£250,000) investment from Steven Bartlett on BBC's Dragon's Den after revealing the support they received from Meghan.

Sidney Neuhaus (left) and Jessica Warch (right), who founded jewelery brand Kimaï, landed a $329,000 (£250,000) investment from Steven Bartlett on BBC’s Dragon’s Den after revealing the support they received from Meghan.

Meghan was photographed wearing an $800 white Collective bag to dinner with Harry in 2023.

According to Cesta founders Erin Ryder and Courtney Weinblatt Fasciano, after the Duchess wore the piece, sales increased.

Meghan then decided to invest in the brand to help it grow. Although he refused to reveal how much he had disbursed, Cesta’s founders revealed that it was a minority stake.

Erin and Courtney plan to grow their business with Meghan’s involvement, with a long-term vision of expanding into other categories and working with women in more countries.

The duchess started her investment portfolio during the pandemic, during which time the NYT says there were fewer opportunities to “seize a paparazzi moment for her own purposes” due to lockdowns.

Meghan confirmed in December 2020 that she had invested an undisclosed sum in Clevr Blends, a wellness coffee company that has a range of organic and gluten-free ‘SuperLattes’ in powder form.

And around that time, the former royal used her connections to promote the company, which was founded in January 2019 and is led by CEO Hannah Mendoza, by sending a basket of products to her neighbor Oprah Winfrey, who shared the online products.

Clevr is based in Santa Barbara, California. Meghan apparently found him testing his superfood coffee in 2017, when the founder was selling it in a pop-up shop before creating the homemade blend he now sells.

The Duchess of Sussex, who ran lifestyle brand The Tig before meeting Prince Harry, first discovered Cesta Collective when she was shopping online. She is seen carrying one of her bags during her recent trip to Colombia.

The Duchess of Sussex, who ran lifestyle brand The Tig before meeting Prince Harry, first discovered Cesta Collective when she was shopping online. She is seen carrying one of her bags during her recent trip to Colombia.

Meghan wore the £568 ($750) bag from Cesta Collective in the color 'Panna' (pictured). He has invested an undisclosed amount in the company.

Meghan wore the £568 ($750) bag from Cesta Collective in the color ‘Panna’ (pictured). He has invested an undisclosed amount in the company.

It is also based near Montecito, where Harry and Meghan live.

In a statement to Fortune confirming the investment in 2019, Meghan said: “This investment supports a passionate entrepreneur who prioritizes building community alongside her business.”

‘I’m proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating a product that I personally love and that has a holistic approach to wellness. I believe in her and I believe in her company.’

Mendoza confirmed Meghan’s investment, saying: “Entrepreneurs need financing, but they also need advisors who care deeply about what they are building.” I am grateful to have found both in the Duchess of Sussex.

‘Their passion for what we are creating is palpable and I couldn’t imagine a more aligned partnership. “We are excited about the road ahead.”

Elsewhere, fans speculated whether Meghan had caused a spike in sales of Ebbet’s LA hat, after she wore it when visiting a Los Angeles-based charity supporting victims of the devastating fires.

It comes after Meghan made the decision to postpone With Love, Meghan due to the devastation of the wildfires in her hometown of Los Angeles.

A statement issued by the Duchess of Sussex on Sunday, three days before the series’ scheduled debut, read: “I am grateful to my partners at Netflix for supporting me in delaying the launch, while we focus on the needs of those affected.” because of the wildfires in my home state of California.’

With Love, Meghan reportedly includes tributes to the California-based royal’s home state and her personal ties to it.

Last week, Meghan and Prince Harry were seen participating in volunteer efforts in the wake of the deadly fires.

On January 10, the Sussexes visited an evacuation site in Pasadena, California, where the charity World Central Kitchen was distributing food and supplies to victims of the Eaton Fire.

According to People magazine, Harry, 40, and Meghan, 43, also donated money to relief efforts through their charity, the Archewell Foundation.

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