The mayor of a Louisiana city issued a memo prohibiting the purchase of Nike products after the company unveiled a major advertising campaign with Colin Kaepernick.
Ben Zahn, the mayor of Kenner, issued a memorandum demanding that the city's recreation department and reinforcement clubs operating at the city's facilities stop buying or accepting deliveries of Nike clothing, footwear or equipment, reports Nola .com.
Zahn's memo, on September 5, to Director of Recreation Chad Pitfield on his mayor's official letterhead was not made public, but is now circulating on social media.
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Ben Zahn (pictured), the mayor of Kenner, has issued a memo banning all Nike products after the company unveiled a major advertising campaign with Colin Kaepernick
"Under no circumstances will any Nike product or product with the Nike logo be purchased for use or delivery in any city of Kenner's recreational facilities," he said, according to Nola.com.
The missive makes no reference to the campaign & # 39; Dream Crazy & # 39; of Nike that presents the former quarterback of the NFL, who made himself known two days before.
But the directive quickly attracted a reaction from Kenner's councilman, Gregory Carroll, who wrote on Facebook that he was not aware of the decision.
The memo attracted a reaction from Kenner councilor Gregory Carroll (pictured)
In describing the memorandum as "disturbing," he wrote: "It is in direct contradiction with what I defend and with what the city of Kenner must defend.
& # 39; I am 100% AGAINST this decision. I will meet with the mayor and other members of the Council in an effort to rescind this directive & # 39;
The president of the Kenner booster club, Owen Rey, added to WWL: "If we have something that we believe will benefit our children, it should not matter what logo, what brand, as long as it helps the children."
Nike revealed last week that he was introducing former San Francisco 49ers quarterback Kaepernick in his campaign to commemorate the 30th anniversary of the slogan "Just Do It."
Kaepernick, who unleashed a political storm after kneeling during the national anthem in 2016 to protest racial injustice, has not played in the NFL since early last year.
But his cause was taken over by other NFL players last season, who launched protests that President Donald Trump repeatedly criticized.
And while some praised the new Nike campaign, it found immediate condemnation in some circles.
In describing the note as "disturbing," Carroll wrote: "It is in direct contradiction to what I defend and what the city of Kenner should represent."
Nike's move prompted immediate calls for boycotts from some consumers and some critics also destroyed their Nike outfit in protest.
Despite the backlash, Nike's embrace of civil rights activist Kaepernick was seen as a way to deepen the brand's appeal to millennials and non-white consumers.
Many marketing experts saw it as a shrewd calculation of cost-benefit in a politically divided United States of the Trump era.
Companies are increasingly "willing to lose a few to win a lot," said Scott Farrell, leader of the brand reputation group at Golin, a public relations firm.
Nike revealed last week that he was introducing former San Francisco 49ers quarterback Kaepernick in his campaign to commemorate the 30th anniversary of the slogan "Just Do It & # 39;