Abby Kheir has turned a small clothing store she opened as a 21-year-old into a multi-million dollar empire, with Khloe Kardashian, Kylie Jenner and Sofia Richie in her form-fitting designs.
The 42-year-old blonde beauty is the CEO and chief designer of Abyss by Abby, which started in 1999 as a little-known outlet selling clothing from other brands in Sydney.
Abby noted that there was a lack of quality brands with striking, iconic dresses for sale at the time, but she herself had no design experience – so she decided to learn.
Abby Kheir (pictured) turned a small clothing store she opened as a 21-year-old into a multi-billion dollar kingdom called Abyss by Abby
The likes of Khloe Kardashian (left), Kylie Jenner and Sofia Richie (right) wear her sexy designs
“I taught myself fashion design so that I could sell the products I actually wanted to sell. I had a fashion vision that no other designer fulfilled. I didn’t sit down until someone else created the dresses I wanted to sell, ”Abby told FEMAIL.
‘I took matters into my own hands and, in addition to the business side, took responsibility for the creative side of my company. The company was originally called Abyss, but we changed it to Abyss by Abby after I started designing my own designs. ‘
Her famously cut dresses and striking fabrics have caught the attention of celebrities like Madison Beer, Adriana Lima, Nicole Scherzinger and Larsa Pippen, who have worn them at Hollywood award nights and parties.
Abby has always had a ‘passion’ for sexy clothes that attract people’s attention and was happy to give her customers something more than ‘cute and undisputed’.
“That’s not really my style. Bold women need daring dresses, ”Abby said.
“I taught myself fashion design so that I could sell the products I actually wanted to sell,” she said (one of her striking designs in the photo)
“My clothes appeal to confident women who aren’t afraid to be the center of attention,” she said (Kylie Jenner pictured left and Adriana Lima pictured right in Abyss by Abby designs)
Abby (pictured), who now lives in Los Angeles, believes this is probably why confident women like the Kardashian sisters are so attracted to her products, which retail from $ 99.95
“My clothes appeal to confident women who are not afraid to be the center of attention. The women who wear my dresses want to make a statement. ‘
Now based in Los Angeles, Abby believes this is likely why confident women like the Kardashian sisters are so attracted to her products, which start at $ 99.95.
Abby’s desire to be a successful businesswoman and show the feminine form is a rejection of the conservative Arab community she was part of when she grew up.
Khloe Kardashian (left) and her mother Kris Jenner (right) wear Abyss by Abby designs
Remarkable! Madison Beer (left), Adriana Lima, Eva Longoria and Larsa Pippen (right) have worn the designs for Hollywood award nights and parties
But her father encouraged Abby to make her dreams come true and to walk away from anything that was not in accordance with her values.
“I owe a lot of my success to my father. It would have been very easy for him to copy many of the other fathers in our community. But he didn’t, “she said.
“He was firmly convinced that a woman can be a mother and have a successful career at the same time. I have used my father’s motivation at all times in my career. ‘
And the sheer determination has paid off, with the Abyss by Abby Instagram page following 836,000 people – with everyone from A-listers to girls looking for a formal dress to wear her.
And the sheer determination paid off, with the Abyss by Abby Instagram page generating an 836,000 person (one of her latest designs in the photo)
She has a secondary page – Abyss by Abby dolls – that shares images of these women in her dresses (photo)
She has a secondary page – Abyss by Abby dolls – that shares images of these women in her dresses. There are nearly 2,000 images.
“Women don’t have to apologize for being the center of attention or wearing something that will make them stand out,” said Abby.
“If you’re not comfortable with a strong woman wearing a striking dress, that’s your problem.”