Big W fans are in a frenzy after spotting authentic Levi’s jeans on shelves – and they’re marked down to just $79.
The iconic American-made jeans have been popular in Australia for decades, but this is the first time they have been offered at a budget retailer.
The jeans are priced at $79 for men and $99 for women, and include the brand’s best-selling exclusive original 501 jeans.
An Australian woman was so shocked to see Levi’s on the shelf that she took to TikTok to share the news.
—Umm, sorry, am I late for the party or is this new? —he said.
“When did Big W start selling Levi’s? For $99, they even have the 501s that normally sell for over $150,” he said.
Others were equally surprised by the news.
“What! I’m late too,” said a woman.
Levi’s women’s 501s are $99 at Big W and come in light and dark blue denim.
“The 501s for $99 are crazy,” another woman said.
“OMG I was in Big W today and didn’t even look at the clothes section,” said a third.
An Australian woman was upset to miss out on the deal, after shelling out $159.99 for her Levi’s jeans on the official Australian Levi’s website.
Fans of the old-school brand can choose between light blue, dark blue and black denim, available in women’s sizes 26-31.
Levi’s jeans come in both classic straight leg and skinny leg styles.
Some people were not impressed with the price and thought that $99 for a pair of jeans in the current financial climate was too much.
“I think it’s still a bit pricey for my taste,” one person said.
Others argued that Levi’s has changed over the years.
Levi’s 501 men’s jeans retail for $79 at Big W
“Levi’s have gone to junk quality, I’m not surprised,” said one woman.
This is not the first time that Big W has surprised its fans by offering high-end brands.
People were quick to share their favorites from the budget retailer’s designer brand fashion.
“They also have Adidas clothing,” said one woman.
“Girl, Big W online had Gucci bags recently,” said another.
Others had also seen Nike, Puma, Birkenstock and Under Armour brands on sale at Big W online.
“The Big W is where brands go to disappear,” one man joked.
Big W told FEMAIL the range is available for a limited time in-store and online.
