Amazon and Best Buy are continuing their TV partnership that began three years ago. Today, the companies announced new Insignia and Toshiba TVs that run Amazon’s Fire TV software. The latest F50 series improves upon previous “Fire TV Edition” sets — Amazon now just calls them “Fire TVs” — with expanded quantum dot HDR color for a more vibrant picture. The new models also have slimmer bezels, DTS Virtual-X audio from the built-in speakers, and continue to support Dolby Vision HDR.
Prices start at $599.99 for a 50-inch model and the F50 series tops out at 70 inches.
Between different models and screen sizes (ranging from 24 inches to 75 inches) sold in the US and Canada, there are now more than 80 Insignia and Toshiba Fire TVs available. Both are Best Buy’s private labels, and customers can order all TVs on Amazon’s website for in-store pickup at the nearest Best Buy store.
When they ship later this summer, the latest TVs will come preloaded with Amazon’s revamped content-centric Fire TV software experience. The included remote also supports Alexa voice commands. You still have to hold the Alexa button to make voice requests; Amazon and Best Buy continue to refrain from putting always-listening microphones in these TVs, which seems like the right decision.
These are still positioned as cheap TVs centered around video entertainment; if you’re looking for the best set to showcase your new Xbox Series X or PS5, you’ll probably want to look elsewhere. While Amazon has released high-end Fire TV sets in other countries (such as an OLED from Grundig in Germany), so far nothing in its US lineup can match TCL’s flagship Roku TVs in picture quality.