<pre><pre>The iPhone now accounts for less than half of Apple's business activities

Apple today reported its fiscal third quarter 2019 and earned $ 53.8 billion in revenue and earnings per share of $ 2.18. That turnover is a jump of 1 percent on an annual basis. IPhone sales were $ 25.99 billion compared to $ 29.47 billion a year ago. Revenue from Mac sales was $ 5.82 billion and iPads $ 5.023 billion – an increase from $ 4.634 billion last year at the moment.


"This was our largest quarter in June ever Рdriven by record records from services, faster wearables growth, strong performance from iPad and Mac and significant improvement in iPhone trends," CEO Tim Cook said in a press release. “These results are promising in all our geographic segments and we are confident in what awaits us. The balance of calendar 2019 will be an exciting period, with major launches on all our platforms, new services and various new products. "

Analysts expected earnings per share of $ 2.10 and sales of $ 53.4 billion, of which the iPhone would make $ 26.5 billion.

Earlier this month, Apple made a request to the US government to exclude components for its upcoming Mac Pro from the ongoing trade war with China, but was rejected by President Trump on Friday. Apple claims that the current rates for goods imported from China will "result in a reduction in Apple's US economic contribution" and "the playing field in favor of our global competitors". The company has warned that some of its products may increase in price due to the situation.

Apples next one The financial quarter will attract much more attention, as it will be the first to sell the iPhone line-up of 2019 and possibly two new subscription services in Apple TV + and Apple Arcade. The company predicts revenue for the fourth quarter between $ 61 billion and $ 64 billion.

The following iPhones are expected to include more advanced camera technology and a third camera lens for ultra-wide photos on the two most premium models that will succeed the iPhone XS and XS Max.

But because consumers hold their phones longer and upgrade less often, new iPhone launches don't boost sales in the same way as before. That's why Apple has paid so much attention to its consumer services; in March the company dedicated an entire event to a number of them. iCloud, the App Store, Apple Music and the new services are all considered crucial to Apple's future growth and diversification. Services represented 19 percent of Apple's revenue last quarter.


Both Apple TV +, the company's response to Netflix, and Apple Arcade, a gaming subscription service, are scheduled for the fall, but Apple has not announced a more specific timing.

Regarding the Mac line, it is rumored that Apple could introduce a high-end 16-inch MacBook Pro in the fall that would move the company away from the butterfly keyboard mechanism on current Apple laptops, which has a miserable reputation for reliability.

Today's profit comes after Apple made two important announcements in recent weeks: his former design commander Jonathan Ive will leave the company later this year. Ive's influence will still be visible in products in Apple's current product pipeline, but he will set up a design agency with friend Marc Newson and transfer his responsibilities at Apple to current design team members Evans Hankey and Alan Dye. Both will report to Apple SVP Jeff Williams, who "will spend more of his time with the design team in their studio," the company said.

Apple has also just purchased the 5G modem business from Intel and will have more than 2,200 Intel employees at the close of the transaction. The move will ultimately help Apple become even more independent in producing the chips and technology in iPhones and mobile iPads. The company reached a settlement with Qualcomm earlier this year, putting an end to an ugly feud and a multi-year chipset supply agreement and a six-year license pact. Rumors have indicated that Apple will release its first 5G-compatible iPhones in 2020.

The development of …