Australian fashion retailer The Iconic will lay off dozens of workers as part of a major restructuring
- The Iconic will eliminate approximately 69 jobs
- The layoffs are part of a ‘redesign’
Dozens of employees working at online fashion retailer The Iconic could lose their jobs amid the company’s organizational redesign.
In an in-person meeting with management on February 23, The Iconic informed its Sydney staff that the company was in the midst of a “redesign”, with approximately 69 roles affected.
Those affected by the layoffs were told to look for an email with information on their next steps.
The shakeup has affected team content writers, customer service reps, and retouching team staff.
A spokesperson for The Iconic told Daily Mail Australia that the affected staff make up 6 per cent of the workforce and they were not surprised by the announcement.
Approximately 69 employees working at Australian online fashion retailer The Iconic are being made redundant (The Iconic pictured)
The shakeup has affected the teams’ content writers, customer service reps, and retouching team staff (The Iconic pictured)
“Last week, The Iconic announced an organizational redesign to support the company’s next phase of development as it focuses on transforming into a platform business,” The Iconic said.
‘This has resulted in scope revisions of some role descriptions, redistribution of roles, streamlining of some roles through role consolidation, and in some cases role redundancies.
‘Our people have been our highest priority throughout this process. We have been very focused on limiting the impact on our people as much as possible, however these necessary structural changes have unfortunately affected 69 functions.’
The company and staff are currently working through a live consultation period to see if some roles can be redeployed.
The Iconic said it was “hugely grateful” for the work done by the affected staff members and will stand by them if the redistribution is unsuccessful.
“We are enormously grateful for the contribution that affected individuals have made to The Iconic during their tenure,” The Iconic said.
“We will support them with a relocation program to help them transition into their next role or career path.”
It comes after The Iconic reported to the Fair Work Ombudsman in March last year, after realizing it had underpaid its staff (file image of model employed by The Iconic)
The Iconic, which launched in 2011, is Australia’s largest online retailer selling fashion, sports, beauty, children’s clothing and homewares to 20 million customers a month.
The company, which is a subsidiary of Global Fashion Group, sells Australian and international brands including Adidas, Witchery, Calvin Klein and Estee Lauder.
It comes after The Iconic reported itself to the Fair Work Ombudsman in March last year, after realizing it had underpaid its staff.
Between 2013 and 2020, some 800 casual employees have received salaries of less than hundreds to thousands of dollars.
As of December 2022, The Iconic had repaid 95%, or $1.38 million, of the money owed to its workers.