The nineties saw a series of bizarre and largely unflattering trends falling in and out of fashion, but many made comebacks after being worn by some of the world’s most famous celebrities.
Difficult to wear styles such as low-hanging jeans that expose every inch of the diaphragm and three-quarter short shorts that cut the leg at an unflattering angle have been seen in stores since they were created by super models such as Bella and Gigi Hadid.
Retro accessories such as bucket hats and Von Dutch caps are in high demand, while eye-catching makeup looks including bright blue eye shadow are requested for the first time in years at cosmetics counters around the world.
Matching velvet tracksuits, which thanks to Paris Hilton and Britney Spears became an iconic symbol of the late 1990s and early Noughties, once again adorned the Instagram feeds of influencers and fashionistas.
Two decades apart: the nineties saw a series of bizarre and largely unflattering trends falling in and out of fashion, but many of them – including stomach-flowering two-part sets – are back in fashion (left, Christina Aguilera is leading the trend 2000 and right, Emily Rajtakowski in 2020)
BLUE EYE SHADOW
The biggest stars of the late nineties, including Britney Spears, Paris Hilton and Christina Aguilera, wore thick powder blue eye shadows to print calls and red carpets, often with a layer of icy silver shimmer on top.
The look fell out of favor because of its tendency to make the skin look sickly and faded, but it has been making a steady comeback since Kim Kardashian West incorporates a cobalt tone in her 2018 cosmetics collection with makeup artist Mario Dedivanovic .
Before the launch of the line, Kim even gave an explicit instruction that guests should wear blue eye shadow.
Since then, dark ink-black blues have been seen in the eyes of singer Dua Lipa, actress Lupita Nyong’o and even Beyoncé Knowles.
Blue eyeshadow was loved by celebrities such as Paris Hilton (who left in 2005) before he fell out of favor because of his tendency to make the skin look sickly and faded. It has made a steady comeback after being worn by people like Dua Lipa (directly at the 2020 Grammy Awards)
MATCHING VELVET VESTS
Velvet tracksuits were the must-have ensemble of the late nineties, with stars like Britney Spears and Jennifer Lopez making sexy, fitting sets from Juicy Couture the most iconic casual outfit of the decade.
The look lost momentum and was considered sticky and cheap in the mid-1980s, but slowly crawled back into ‘fashion’ after velvet two-piece pieces returned to the Calvin Klein, Adidas and Off-White collections in recent years.
Similar casual wear can be seen on the entire Kardashian Jenner clan, super model Gigi Hadid and Australian fitness influencer Tammy Hembrow who wore a neon-orange two-piece on an Instagram photo at the end of 2019.
Stars like Britney Spears (left in 2003) made sexy, fitting tracksuits from Juicy Couture the most iconic casual look of the nineties. The look has returned to celebrities such as fitness influencer Tammy Hembrow (end of 2019 on an Instagram photo)
LOW RISE IN JEANS AND STOMACH FLOWER DRESSES
One of the world’s most popular trends in the late 1990s and early Noughties, low-rise denim was tightly limited to the stuff of nightmares until models and influencers revived it in 2019.
The almost universally unflattering style is notoriously difficult to wear, widely feared for its unique ability to highlight love handles, excess belly fat and the awkward tone of the lower body.
As seen on catwalk megastars Gigi and Bella Hadid, the 2020 version of low rise jeans is more relaxed than its predecessor from the nineties, inviting women to experiment with baggy vests at the top and looser fit at the bottom.
Famous names such as Kendall Jenner and Slick Woods, the model who made headlines by walking the runway for Fenty while giving birth to her first child, subtly and chicly dressed low-hanging denim with shirts and sneakers.
The red carpet version of the low-rise trend includes sets of crop tops and maxi skirts, which also reveal the entire stomach.
Made famous for the first time by ninety icons such as Christina Aguilera, the look has been revived by fashion designer Emily Rajtakowski who wore a cream-colored two-piece to the Vanity Fair Oscar Party in February 2020.
Then and now: low-hanging denim (left, on actress Keira Knightley in 2003) fell out of fashion because of his unique ability to mark love handles and the awkward tone of the lower hull – but almost two decades later it’s back with a bang (right , modeled by Bella Hadid at the end of 2017)
Paris Hilton undoubtedly started the trend of ‘underwear as outerwear’ when she shocked the world by posing with a fringe G-string protruding from her jeans backstage during a fashion show in 2001.
Since then, fashionistas have taken inspiration from the look by wearing lace bustiers like tops, bras under blazers and highly tailored Lycra shorts under see-through dresses, all of which will remain fashionable in 2020.
The old friend of Paris Kim Kardashian paid tribute to the original version by exposing a vintage Gucci G-string over the top of her skirt in an Instagram photo in October 2018.
Paris Hilton shocked the world by posing with her lilac G-string protruding from her jeans during a fashion show in 2001 (left); her old friend Kim Kardashian paid tribute to the look by exposing a vintage Gucci G-string over the top of her skirt in an Instagram photo in 2018 (right)
Once reserved for grungy British boy bands and stars hoping to add brim to their red carpet ensembles, bucket hats have once again emerged as a fashion must-have in the past year.
Dior designer Maria Grazia Chiuri sent models on the catwalk in tulle dresses, tartan pants and colorful bucket hats to present her fall / winter collection 2019, with celebrities wearing the accessory ever since.
The headwear has become part of the ‘off-duty’ model that is made popular by Kendall Jenner, Kaia Gerber and the Hadids.
Once reserved for grungy British boy bands and stars hoping to add brim to their red carpet ensembles, bucket hats have emerged again as a must-have in the past year (left, at Paris Hilton in a white bucket hat in 2001 and right, Gigi Hadid in a denim version in 2019)