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Small but sustainable! Fun candy bars made their debut during the Great Depression and are almost a century later a Halloween party

REVEALED: Why fun candy bars became the go-to-treat on Halloween – after years when children got FRUIT on the spooky holiday

  • Tricks were given fruit in the early 20th century before sweets took over the holiday in the 1920s
  • During the Great Depression in the 1930s, Curtiss Candy Company debuted & # 39; junior & # 39; versions of sweets such as Butterfinger and Baby Ruth
  • Mars, Inc. followed in the & # 39; 60. and they became more popular due to a new focus on health and weight loss
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On Halloween, kids are particularly excited about those rare houses that issue full-size candy bars – so how did smaller sweets become & # 39; fun-sized & # 39; so & # 39; n trick-or-treat staple?

It turns out that almost a century later, the children are still to blame for the Great Depression for mini-me versions of their favorite sweets.

According to Time, the first mini-candy bars – then called & # 39; junior & # 39; format – debuted in the 1930s as a way to make the holidays more affordable and have been stuck ever since.

Small but sustainable! Fun candy bars made their debut during the Great Depression and are almost a century later a Halloween party

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Small but sustainable! Fun candy bars made their debut during the Great Depression and are almost a century later a Halloween party

It was first popular to distribute sweets in the 1920s. But the Great Depression struck in the 1930s, making it harder not only for people to pay for sweets, but also for companies to pay for them also to make.

& # 39; By the 1930s, the universe of the candy bar was struggling because of the depression & # 39 ;, Susan Benjamin, author of Sweet as Sin: The Unwrapped Story of How Candy & # 39; s favorite pleasure, told the magazine .

& # 39; Sugar was hard to get; people could not afford luxury. & # 39;

Curtiss Candy Company, which sold Butterfinger and Baby Ruth, debuted & # 39; junior & # 39; candy bars that were smaller than the original.

& # 39; Most likely it was because they wanted them to be affordable, & # 39; said Benjamin. "You do not feel that you are really marketing yourself financially and it is no problem to have this during the depression."

Curtiss Candy Company, then sold Butterfinger, was the first to & # 39; junior & # 39; candy bars

Curtiss Candy Company, then sold Butterfinger, was the first to & # 39; junior & # 39; candy bars

Children were given fruit in the 1920s
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Children were given fruit in the 1920s

Innovators: Curtiss Candy Company, then sold Butterfinger, was the first to & # 39; junior & # 39; candy bars

Other candy companies eventually followed. Mars, Inc. debuted in the & # 39; 60 with his own & # 39; junior & # 39; versions of Snickers and Milky Way, but named the mini & # 39; s & # 39; fun size & # 39 ;.

These & # 39; candy size & # 39; candy options were especially popular at the time, given the new US fixation on nutrition and weight loss.

More and more companies followed that leadership, and now almost every brand has a smaller, individually packaged part, which is especially popular around Halloween.

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And children who are disappointed not to go home with a candy bar can count their blessings: when trick-or-treat first started in the 1910s, it was most common to faint pieces of fruit such as grapes and oranges fall.

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