The Heart Foundation has a & # 39; breathtakingly offensive & # 39; advertising campaign drawn, suggesting that unhealthy people do not love their families, after an impact from social media.
The original campaign consisted of a scene in which a mother put her child to bed while saying: & Every time I told you that I loved you, I lied – you are not my priority. & # 39;
The ad, launched last Tuesday, later deleted that scene, while the rest of the controversial video remained the same.
But today the Heart Foundation announced that the advertisements would no longer be executed.
The Heart Foundation today launched its confrontational new advertising campaign, which led to controversy and a backlash from social media
& # 39; We apologize to all the people who have been offended by our campaign and we have listened to all those who have given their feedback & # 39 ;, said Chris Leptos, Chairman of the Heart Foundation.
Heart Foundation Chief Medical Advisor, professor Garry Jennings, speaks with the ABC, acknowledged that the advertisement may have gone a bit too far and upset too many people. & # 39;
Scenes from the ad contain a man addressing a meeting: & over time this family will be full of loss. But I don't care, because I'll be gone. & # 39;
In another scene, a hospital-bound mother tells her child: & # 39; It's not just my heart that I don't care about. & # 39;
The impact of the social media was quick, with people taking the & # 39; breathtakingly offensive & # 39; and & # 39; terrible & # 39; mentioned and argued that & # 39; shame is not a health-promoting tool & # 39 ;.
A scene with a mother on her deathbed with a girl by her bed was previously published, but today the Heart Foundation announced that the entire campaign had been drawn
Initially, the organization supported the extraordinary campaign – an attempt to reduce the 18,000 families destroyed each year by heart disease.
& # 39; Heart disease not only affects you & # 39 ;, the foundation said on Facebook on Tuesday evening.
And hours after the chief executive of the ads was introduced, John Kelly said that while the campaign & # 39; shocking & # 39; was necessary to start a conversation about heart disease.
But later that evening, when the announcement of the most controversial scene was cut, Heart Foundation Victoria apologized to chief executive Kellie-Ann Jolly & # 39; if we offended anyone. & # 39;
& # 39; Over time, this family will be filled with loss and sorrow. But I don't care because I'm gone, & # 39; this man tells his loved ones in the controversial advertisement of the Heart Foundation
At the time, Jolly still believed that the advertisement was necessary.
& # 39; This campaign is needed because more than 200,000 Australians have died in the last five years, 600,000 Australians have heart disease and 13 million Australians have three or more risk factors for heart disease & she said.
The campaign was called cruel and heartless.
& # 39; You have not only failed with marketing, but you have also failed with humanity. You have caused so much trauma & # 39; s more stigmatized & # 39 ;, a person wrote on Facebook.
A man tweeted: & # 39; Without a doubt, the worst advertising campaign ever conceived. & # 39;
The confronting Heartless Words advertising campaign (a scene from the ad is depicted) was struck by healthcare professionals
The advertisement was pulled after a continuous backlash on social media
Others were offended by the 60-second ad.
& # 39; I have a genetic tendency to heart problems due to hereditary high blood pressure and inherited high cholesterol. I take medication, I have heart checks. I eat healthy, I exercise. I probably still get heart disease. How DARE you imply that I am irresponsible and indifferent, & tweeted a person.
One man posted: & # 39; I am a heart attack survivor. This is the most insane advertising campaign I have seen. It is a total insult to all of us survivors who have ever supported the Heart Foundation. & # 39;
The advertisement struck a guts for those who lost loved ones to a heart condition.
& # 39; My father suddenly died of a heart attack when I was four. My grief was quickly replaced by confusion and embarrassment. This ad would have both aggravated & a tweeted person.
The Heart Foundation has been flooded with public responses to social media (photos & # 39; s) about the advertisement
& # 39; I promised you my heart and I gave it away & # 39 ;, this man tells his wife in the ad that was drawn today by the Heart Foundation
In the short term, the campaign was also criticized by experts, including the professor of mental health at Melbourne University and Headspace founder Patrick McGorry.
& # 39; So people are to blame for their illness? That was precisely the basis for the stigma of mental illness and addictions. The same applies to suicidal patients in emergency departments where they are blamed and are at the back of the line, "he tweeted on Tuesday.
La Trobe University cardiovascular researcher Professor Grant Drummond has also expressed concern.
& # 39; The Heart Foundation is doing a fantastic job of making people aware of cardiovascular disease and earning money for research, but I have to say that they have gotten a bit out of place on this occasion & he said. The age.
& # 39; Heart attacks and strokes not only affect seated, overweight, unhealthy or older people. & # 39;
The Heart Foundation says that the advertisement wants to start an important conversation between loved ones
People went to social media to complain about the advertising campaign of the Hartstichting, which was drawn by the organization today
& # 39; There are many young, fit people living a very healthy life affected by sudden heart attacks and strokes, so it is really important that we remove the stigma that it is all caused by your own poor lifestyle choices, & # 39; he said.
Another healthcare professional picked up Facebook to beat the ad.
& # 39; After I treated patients and had family members without identifiable risk factors, who presented a heart event, including heart rhythm disorders, I don't see how the victim's blaming is related to any type of message you want to convey they.
& # 39; The level of trauma that this ad causes to family members of patients who have died of sudden heart disease cannot be underestimated. I do not know how this has passed your internal screening and ethical procedures. & # 39;
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