Cyclists group demands that & # 39; terrible & # 39; AAMI advertising is immediately taken off the screen – even though there is NO bicycle in the advertisement
- Australian Cycle Alliance (ACAi) slammed AAMI Insurance video ad
- The advertisement shows that a family of scooters should drive to school instead of being driven
- ACAi demands that the advertisement be deleted, even though it does not contain any bicycles
- The alliance claims that the video ad discourages & # 39; healthy social standards & # 39;
An Australian group of cyclists slammed an advertisement from AAMI Insurance and demanded that it be removed, even though there are no bicycles in the video.
Members of the Australian Cycle Alliance (ACAi) say the ad & # 39; terrible & # 39; and call on the insurance company to take it off the screen immediately.
The video shows a family that needs to use scooters – a form of active transportation – to go to school while their car is in the repair shop.
While the father likes to use scooters as a means of transport, the children are reluctant because they are humiliated by what their friends might think.
The video shows a family that needs to use scooters – a form of active transportation – to go to school while their car is in the repair shop (photo: the unfortunate children in the advertisement)
& # 39; Why don't the other children go to school, & # 39; one of the daughters asks, while the father answers: & # 39; maybe not everyone is lucky enough to have a scooter & # 39 ;.
The advertisement then suggests that AAMI Comprehensive Car Insurance offers a rental car for families while their car is out of operation.
Edward Hore, president of ACAi, told Daily Mail Australia that the alliance finds the video daunting because active transportation looks like a last resort.
& # 39; The children say this is the worst possible way to go to school, & # 39; said Mr. Hore.
Je If you look at the number of children killed, usually by people in four-wheel drive, around schools, it is incredibly high.
Hore said the children were in primary school age advertisement and see no reason why they should be discouraged from using active transportation.
& # 39; Primary schools are usually close to houses and are dictated remotely, so I don't understand why they make it as if it is so important to go to school with active transportation & he said.
Members of the Australian Cycle Alliance (ACAi) say the ad & # 39; terrible & # 39; and call on the insurance company to take it off the screen immediately
While the father likes to use scooters as a means of transport, the children are reluctant because they are humiliated by what their friends might think (photo)
& # 39; It only contributes to obesity issues in Australia and the lack of exercise in children. & # 39;
The alliance went to Facebook and closed the ad and claimed that it contributed to obesity and traffic congestion.
& # 39; 25% of Australian children are obese or overweight (and two-thirds of adults) & # 39; said the Facebook post.
& # 39; Turning dad into a loser, and reluctant to scooters the kids because & # 39; no one else does it & # 39; not only discourages healthy social norms, it is also clearly not true. & # 39;
& # 39; Most children like the opportunity to go to school or ride a scooter if they get the chance. & # 39;
Hore said the children in the advertisement were of primary school age (photo) and see no reason why they should be discouraged from using active transportation
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